Self-storage has become an increasingly popular option for Vancouver residents and businesses in recent years. Given Vancouver’s high housing costs and limited space, many are seeking out extra storage solutions, like self-storage in Vancouver, for their surplus belongings. At the same time, content marketing has become essential for brands to reach potential customers online. Developing a robust content strategy is critical for self-storage businesses to attract and convert leads in Vancouver’s competitive market.
Know Your Audience
Your target audience is likely Vancouver residents who need extra storage space. This includes young professionals and families living in apartments/condos, small business owners, college students with dorm-only housing, and people downsizing to smaller homes. They are cost-conscious but value convenience and security. Their main needs are affordable prices, clean/well-maintained facilities, and flexible access. Pain points include finding the right size unit, moving and transporting items, and cost over time.
Create Relevant and Valuable Content
- Blog posts about organizing tips, downsizing, storing seasonal items
Write posts that provide helpful advice for your audience on decluttering, storage solutions for small spaces, packing tips, and what items are best for long-term storage. Offering this type of practical content can attract readers. - Infographics on self-storage space planning
Visual content like infographics that compare storage unit sizes, illustrate how many boxes fit in each, and suggest contents are highly shareable. - Videos about packing and loading storage units
DIY videos showing how to properly pack different types of items for storage, safely load a unit, and efficiently organize space appeal to visual learners. - FAQs on security, accessibility, payment options
Many customers have questions on access hours, security systems, payment plans, insurance, etc. FAQ content helps address common concerns.
Promote Content on All Platforms
- Share blog posts on company website and social media
Publish new blog content prominently on your website and share posts, images, and videos across platforms like Facebook, Instagram, and Twitter. - Repurpose content into smaller formats for different platforms
Turn blog posts into shorter snippets for Pinterest, thread on Twitter, video explainers for Youtube, etc. Adapt content for each platform’s ideal format. - Use SEO keywords and optimize posts for search visibility
Include targeted keywords in titles, URLs, image names, alt text, etc. Optimize blog content for SEO to improve search rankings and visibility.
Encourage Engagement
- Ask for comments, feedback on posts
Add a comment section to blog posts and ask readers questions to spark discussion. Feedback shows readers you value their input. - Run contests and quizzes related to content
Increase engagement by incorporating polls, quizzes, contests, and other interactive elements into content. Offer prizes or discounts for participation. - Monitor engagement metrics
Track the number of social shares, links clicked, time on the page, and other metrics. Review analytics to see which types of content generate the most interest.
Convert Visitors into Customers
Include Strong Calls-to-Action (CTAs) in Each Piece of Content:
- Purpose of CTAs: The primary goal of a call to action is to prompt your visitors to take a specific, desired action. This action might be to sign up, make a booking, or share your content.
- Strategies:
- Clarity: Ensure that your CTAs are clear, concise, and unambiguous. Use action-oriented verbs like “Book Now,” “Get Started,” or “Learn More.”
- Placement: Position your CTAs strategically throughout your content, such as at the end of blog posts, in the sidebar, or as floating buttons.
- Design: Make your CTAs stand out by using contrasting colors, larger fonts, and compelling graphics. A well-designed CTA can significantly increase click-through rates.
Read More: The Benefits of Creating a LinkedIn Content Marketing Strategy
Offer Discounts or Freebies for Signing Up or Booking Storage:
- Leveraging Incentives: Offering incentives can be a powerful way to entice potential customers. It not only makes them feel valued, but can also sway their decision to choose your services.
- Examples of Incentives:
- Discounts: Offer a percentage off the first month or a flat discount for new customers.
- Freebies: Consider giving away branded merchandise like keychains, magnets, or even a small e-book with storage tips.
- Referral Bonuses: Encourage your current customers to refer friends or family by providing them with rewards or discounts.
Make Booking and Payment Easy on the Website:
- User-Friendly Interface: Ensure that your website has an intuitive design, guiding visitors smoothly from the homepage to the booking or payment section.
- Multiple Payment Options: Cater to a wide range of customers by offering diverse payment methods, such as credit cards, e-transfers, PayPal, and more.
- Security: Emphasize the security measures you’ve put in place for online transactions. Consider displaying security badges and using encrypted payment gateways.
- Support: Incorporate a chatbot or live chat feature where visitors can ask questions or get help during the booking or payment process.
Remember to keep the content visually appealing using relevant images, infographics, and perhaps even interactive content (like a space calculator for storage units). The more engaging and useful your content is, the better chances of conversion. Good luck with your blog post!
