Know Your Audience

Your target audience is likely Vancouver residents who need extra storage space. This includes young professionals and families living in apartments/condos, small business owners, college students with dorm-only housing, and people downsizing to smaller homes. They are cost-conscious but value convenience and security. Their main needs are affordable prices, clean/well-maintained facilities, and flexible access. Pain points include finding the right size unit, moving and transporting items, and cost over time.

Create Relevant and Valuable Content

• Blog posts about organizing tips, downsizing, storing seasonal items
  Write posts that provide helpful advice for your audience on decluttering, storage solutions for small spaces, packing tips, and what items are best for long-term storage. Offering this type of practical content can attract readers.
• Infographics on self-storage space planning
  Visual content like infographics that compare storage unit sizes, illustrate how many boxes fit in each, and suggest contents are highly shareable.
• Videos about packing and loading storage units
  DIY videos showing how to properly pack different types of items for storage, safely load a unit, and efficiently organize space appeal to visual learners.
• FAQs on security, accessibility, payment options
  Many customers have questions on access hours, security systems, payment plans, insurance, etc. FAQ content helps address common concerns.

Promote Content on All Platforms

• Share blog posts on company website and social media
  Publish new blog content prominently on your website and share posts, images, and videos across platforms like Facebook, Instagram, and Twitter.
• Repurpose content into smaller formats for different platforms
  Turn blog posts into shorter snippets for Pinterest, thread on Twitter, video explainers for Youtube, etc. Adapt content for each platform’s ideal format.
• Use SEO keywords and optimize posts for search visibility
  Include targeted keywords in titles, URLs, image names, alt text, etc. Optimize blog content for SEO to improve search rankings and visibility.

Encourage Engagement

• Ask for comments, feedback on posts
  Add a comment section to blog posts and ask readers questions to spark discussion. Feedback shows readers you value their input.
• Run contests and quizzes related to content
  Increase engagement by incorporating polls, quizzes, contests, and other interactive elements into content. Offer prizes or discounts for participation.
• Monitor engagement metrics
  Track the number of social shares, links clicked, time on the page, and other metrics. Review analytics to see which types of content generate the most interest.

Convert Visitors into Customers

Include Strong Calls-to-Action (CTAs) in Each Piece of Content:

• Purpose of CTAs: The primary goal of a call to action is to prompt your visitors to take a specific, desired action. This action might be to sign up, make a booking, or share your content.
• Strategies:
  • Clarity: Ensure that your CTAs are clear, concise, and unambiguous. Use action-oriented verbs like “Book Now,” “Get Started,” or “Learn More.”
  • Placement: Position your CTAs strategically throughout your content, such as at the end of blog posts, in the sidebar, or as floating buttons.
  • Design: Make your CTAs stand out by using contrasting colors, larger fonts, and compelling graphics. A well-designed CTA can significantly increase click-through rates.

Read More: The Benefits of Creating a LinkedIn Content Marketing Strategy

Offer Discounts or Freebies for Signing Up or Booking Storage:

• Leveraging Incentives: Offering incentives can be a powerful way to entice potential customers. It not only makes them feel valued, but can also sway their decision to choose your services.
• Examples of Incentives:
  • Discounts: Offer a percentage off the first month or a flat discount for new customers.
  • Freebies: Consider giving away branded merchandise like keychains, magnets, or even a small e-book with storage tips.
  • Referral Bonuses: Encourage your current customers to refer friends or family by providing them with rewards or discounts.

Make Booking and Payment Easy on the Website:

• User-Friendly Interface: Ensure that your website has an intuitive design, guiding visitors smoothly from the homepage to the booking or payment section.
• Multiple Payment Options: Cater to a wide range of customers by offering diverse payment methods, such as credit cards, e-transfers, PayPal, and more.
• Security: Emphasize the security measures you’ve put in place for online transactions. Consider displaying security badges and using encrypted payment gateways.
• Support: Incorporate a chatbot or live chat feature where visitors can ask questions or get help during the booking or payment process.

Remember to keep the content visually appealing using relevant images, infographics, and perhaps even interactive content (like a space calculator for storage units). The more engaging and useful your content is, the better chances of conversion. Good luck with your blog post!

The post Leveraging Content Marketing to Thrive in Vancouver’s Blossoming Self-Storage Market appeared first on Right Marketing Insider.

Brief overview of the GDPR and its impact on email marketing

The requirement for explicit opt-in for email newsletters is a significant change introduced by the GDPR. Prior to the implementation of these regulations, companies were able to add individuals to their email lists without their explicit consent, as long as they provided an opt-out option. However, under the GDPR, companies must now obtain explicit consent before adding individuals to their email lists.

Obtaining explicit consent is a two-step process. First, companies must provide clear and concise information about how the email list will be used and what types of communications subscribers can expect to receive. This information must be provided in a clear and easily accessible manner, such as through a sign-up form or a privacy policy.

After providing this information, companies must then obtain explicit consent from individuals before adding them to the email list. This can be done through a variety of methods, such as a checkbox on a sign-up form or a confirmatory email.

The GDPR also requires the use of double opt-in processes, in which individuals must confirm their consent to receive emails before being added to the list. This means that after initially providing their consent, individuals must take an additional step to confirm that they wish to receive emails from the company. This can be done through the use of a confirmatory email or by clicking a link in a confirmation message.

Overall, the requirement for explicit opt-in and the use of double opt-in processes under the GDPR are designed to ensure that individuals are fully informed about how their data will be used and that they have actively consented to receive emails from a company. This helps to protect the privacy and security of individuals’ personal data and ensures that companies are only sending emails to those who have explicitly requested to receive them.

Obtaining explicit consent for email marketing

In addition to obtaining consent, email marketers must also be mindful of data privacy and security. This includes implementing privacy by design principles, which means designing systems and processes with data protection in mind from the outset. Companies must also review and update their email marketing policies and practices to ensure compliance with the GDPR.

Personalizing and segmenting email campaigns

While the GDPR has introduced new challenges for email marketers, it has also created opportunities to improve the quality and effectiveness of email campaigns. One of the key ways to do this is through personalization and segmentation.

Personalization involves customizing email content and subject lines to individual subscribers, based on their interests, preferences, and behavior. By using personalization techniques such as dynamic content, companies can tailor their emails to the specific needs and interests of their subscribers, making them more relevant and engaging.

Segmentation involves dividing email lists into smaller groups based on shared characteristics, such as location, age, or purchasing history. By segmenting email lists, companies can create targeted campaigns that are more relevant and personalized to each group, resulting in higher open and click-through rates.

In addition to personalization and segmentation, it’s also important for companies to be transparent about their data collection and usage practices. This includes clearly communicating how data is being collected and used, as well as providing an easy way for subscribers to opt-out or unsubscribe if they no longer wish to receive emails. By being transparent and providing options for subscribers to control their data and communication preferences, companies can build trust and strengthen their relationships with their audience.

Conclusion 

In conclusion, the GDPR has brought about significant changes to the email marketing landscape. While it may have added some challenges, it has also created an opportunity for companies to improve the quality and effectiveness of their email campaigns. By adapting and evolving their strategies to meet the new requirements and expectations of consumers, companies can continue to use email marketing as an effective tool for reaching and engaging their target audience.

The post The Future of Email Marketing in a Post-GDPR World appeared first on Right Marketing Insider.

Learning marketing in high school can create great marketers in the future. This is especially true for students participating in the International Baccalaureate (IB) Internal Assessment, a project-based assessment that requires students to develop a marketing plan for a real or simulated business. Through this process, students have the opportunity to apply marketing concepts and techniques in a real-world context, preparing them for future careers in marketing and other business fields.

The IB Internal Assessment requires students to research the target market, identify key marketing objectives, and develop a comprehensive marketing strategy to achieve these objectives. This process can be challenging and time-consuming, especially for students who are struggling to complete their assessments. In these cases, it may be helpful to consider ordering the Internal Assessment from professional IB writers like IB Student Help.

Professional IB writers are experienced in creating high-quality Internal Assessments that meet the requirements and expectations of the IB. By ordering the Internal Assessment from a professional writer, students can save time and ensure that they are submitting a high-quality assessment that meets the standards of the IB. This can be especially useful for students who are struggling to complete their assessments or who are looking for additional support and guidance.

The IB Internal Assessment requires students to develop a marketing plan for a real or simulated business. This process involves several key elements, including researching the target market, identifying key marketing objectives, and developing a comprehensive marketing strategy to achieve these objectives.

Researching the target market is an essential part of any marketing strategy. This involves gathering data about the characteristics, needs, and preferences of the target audience. 

This data can be collected through a variety of methods, including market research surveys, focus groups, and online analytics. By understanding the target market, companies can tailor their marketing efforts to better meet the needs and interests of their customers.

Elements of a marketing strategy

Identifying key marketing objectives is another important aspect of marketing strategy. These objectives should be specific, measurable, attainable, relevant, and time-bound (SMART). Some common marketing objectives include increasing brand awareness, driving website traffic, generating leads, and increasing sales. By setting clear marketing objectives, companies can better focus their efforts and measure the success of their marketing campaigns.

Once the target market and marketing objectives have been identified, the next step is to develop a comprehensive marketing strategy to achieve these objectives. This may include a range of tactics, such as advertising, social media marketing, content marketing, public relations, and email marketing. It’s important toto consider the resources and budget available, as well as the strengths and weaknesses of the company and its competitors.

The IB Internal Assessment provides students with the opportunity to apply marketing concepts and techniques in the context of a real or simulated business. Through this process, students can develop a comprehensive understanding of the various elements of a marketing strategy and how they can be applied to achieve business objectives.

How marketing strategy can be applied in the IB Internal Assessment

One example of a marketing strategy developed as part of the IB Internal Assessment is a plan for a new mobile app. The student might begin by researching the target market for the app, which could include young professionals looking for a convenient and efficient way to manage their schedules. The student might then identify key marketing objectives, such as increasing brand awareness and driving downloads of the app. To achieve these objectives, the student might develop a comprehensive marketing strategy that includes advertising the app through social media and app stores, as well as creating engaging content to showcase the app’s features and benefits.

Another example of a marketing strategy developed as part of the IB Internal Assessment is a plan for a small restaurant. The student might begin by researching the target market for the restaurant, which could include local residents and tourists looking for high-quality dining experiences. The student might then identify key marketing objectives, such as increasing brand awareness and driving foot traffic to the restaurant. To achieve these objectives, the student might develop a comprehensive marketing strategy that includes advertising the restaurant through social media and local advertising channels, as well as developing promotional offers and events to attract customers.

Conclusion

In conclusion, the IB Internal Assessment provides students with the opportunity to develop and apply marketing skills in a real or simulated business context. Through this process, students can gain a comprehensive understanding of the various elements of a marketing strategy and how they can be used to achieve business objectives. By learning marketing in high school, students can set themselves up for success in future careers in marketing and other business fields.

The post Exploring the role of marketing strategy in the IB Internal Assessment appeared first on Right Marketing Insider.

However, this article will walk you through some of the best digital marketing strategies. They will help your business grow and have a clear future vision of what direction to take. It will also help you stay ahead of your competition despite turbulent market conditions.

1. SEO

Search Engine Optimization is a strategy that helps your website rank higher on search engines such as Google and Bing. You can do this through keywords, meta descriptions, metadata, and more.

There are many SEO strategies, but keyword research and analysis is the most effective way to optimize an ecommerce store.

Keyword research helps determine what terms customers search for when they want to buy something online. You can also use it to determine what products you should sell on your site based on what people are looking for and purchasing.

Once you’ve identified the right keywords and phrases, you can build content around them that will boost your search rankings in Google and help more people find your business.

2. SEM

SEM (search engine marketing) is one of the startups’ most effective digital marketing strategies. It can help you reach your target audience and drive qualified traffic to your website.

SEM is a great way to introduce your business to new customers, build brand awareness and generate leads. You need SEM if you’re looking for a low-cost way to grow your business.

If you’re new to SEM, there are several things that you should consider when planning an SEM campaign. These include:

Keyword research – What are people searching for? Find out by researching keyword phrases related to your business and industry. You can use tools such as Google AdWords Keyword Planner to find out more about what people are searching for online.

Competitor analysis – Check out what your competitors are doing to understand what works and doesn’t. This will give you insight into how much it costs per click, which keywords they’re targeting, and more.

Budgeting – Set up a budget before launching your SEM campaign so that you know how much money needs to go into it for it to be successful

3. Social Media Marketing

Online marketing with social media is one of the hottest trends right now. This strategy allows you to reach out directly to potential customers, share information about your company and products, and build relationships with existing and new customers.

The following are some ways in which you can use social media:

• Creating an account on Facebook, Twitter, and other sites to provide customer service, share information about products and services, and answer questions
• Create a blog or website that provides valuable content relevant to your audience
• Posting updates on Facebook or Twitter about sales events or promotions
• Hosting contests or giveaways

If you are not currently using social media marketing, it is time to start. Here are some of the most popular social media platforms:

Facebook – It offers many options for businesses, including advertising, pages, groups, and events.

Twitter – It offers businesses several different options, including advertising on the platform itself or through promoted tweets in search results or timelines.

LinkedIn – LinkedIn is perfect for professionals looking to connect with other professionals or companies looking for potential employees through job postings. LinkedIn also features business pages that allow companies to market themselves and post blogs and articles related to relevant business topics.

4. Content Marketing

Marketing your content is one of the most effective ways to drive traffic to your website. It is an informative, engaging medium that can tell your brand story and promote your products and services.

Some of the top content marketing strategies include:

Posting relevant blog posts to your audience. Your website’s traffic can be driven by blogging. Blogs allow you to establish yourself as an authority in your industry, establish thought leadership and build relationships with potential customers and clients.

Creating infographics and videos that explain complicated topics in an easy-to-understand way. Infographics and videos are very popular with today’s online audience because they are eye-catching, shareable, and easily digestible by readers who want quick information about a topic without reading long articles or watching long videos.

Creating eBooks on specific topics establishes you as an expert in your field while also providing value to readers who want more information on a specific topic without spending hours searching online for it.

5. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that has become very popular recently, especially for brands trying to reach a younger audience. It’s also an excellent way for brands to increase their visibility and build customer trust.

Influencers have large social media followings and are trusted by their followers. They often have blogs, podcasts, or YouTube channels to share their opinions about products and services. Influencers can also be celebrities or athletes with large fan bases who endorse products.

Influencers can help create awareness for your brand by sharing information about it with their followers on social media platforms such as Facebook and Twitter. They may also write blog posts or conduct interviews about your product or service that appear on their websites, blogs, or newsletters.

If you want to get started with influencer marketing, here are some things you should consider:

1. Who is your target audience?
2.  What are their interests?
3.  How many followers do they have?
4.  What kind of content do they create?

6. Email Marketing

You can keep in touch with your customers via email marketing. It can also drive traffic to your website and increase sales.

Email marketing works because of the personal nature of the emails. Customers will feel as if they are being personally contacted by you, which is a more effective way to sell than simply putting up a banner ad on their favorite websites.

There are many different ways you can use email marketing. You can send out newsletters or coupons through email or even send out an announcement when new products become available.

But how do you know if your email marketing efforts are practical? Here are four steps you should take to ensure that your emails reach the right people, at the right time, with the right message:

1. Create a segmented list
2. Use dynamic content
3. Send at the right time
4. Measure performance

Digital Marketing Is the Future!

Besides this, the most important is to know your goal and understand the cost of your marketing goals. Based on how you answer those questions, you can use this research’s results to determine what digital marketing strategies work best for you and your business.

The post Are Your Competitors Ahead of You? Here Are Key Digital Marketing Strategies To Consider appeared first on Right Marketing Insider.

The list below has some of the best content marketing tactics your business can adopt for the company’s betterment. Some of these will help you grow your audience, some will help you improve your email subscription rate, and then some will help you get more leads and conversions from your website.

1. Personalization

Personalization is a critical trend in content marketing. It’s more than just ensuring your site looks good on mobile devices or that your landing pages rank well in search engines. The goal is to make sure your content speaks directly to the needs of each visitor, creating a more personalized experience for each person who interacts with your brand online.

Here are some ways to incorporate personalization into your marketing strategy:

Create unique content for each audience segment. This might mean creating exceptional blog posts for different groups within your target market or developing separate email campaigns for different consumer segments. You can also use segmentation to create variations on landing pages that drive visitors down different paths depending on their interests.

Use social media tools like Facebook’s Custom Audiences and Twitter’s Tailored Audiences to reach people based on their past behavior with your brand (or other brands). This lets you send relevant promotional messages to people who’ve already shown an interest in what you’re selling without wasting money by sending ads to people who don’t want them.

2. Influencer Marketing

The rise of social media has made influencer marketing a popular choice for many businesses. Influencers are individuals who have a large following on social media and are often considered experts in their fields. 

Using them can help reach new audiences and build brand awareness. However, it’s essential to use caution when working with influencers. Ensure they’re reputable and transparent about their brand relationships before working with them.

Here are some tips for using influencer marketing:

Identify your target audience. Find people with large followings that match your target demographic. They’ll be more likely to share your message with their followers if they believe it’s relevant to them.

Choose the right influencer: Only some influencers offer the same value when promoting your brand. You’ll want someone with a large social media following and credibility within your niche. For example, if you’re trying to sell fitness equipment online, finding someone featured in fitness magazines or blogs before hiring them as an influencer for your site would be best.

Ensure they’re willing: Some influencers may not be interested in working with brands. Others might only work with certain ones based on personal preferences and values. Make sure that they’re open to being paid by companies like yours before reaching out so

3. User-Generated Content

User-generated content is a huge trend that will continue growing in popularity. The idea behind UGC is to provide customers with an opportunity to share their experiences and opinions about your products and services. You can do this through social media channels, blogs, or even videos.

UGC is an excellent option if you’re looking for ways to get more people talking about your business. It’s also a great way to gather feedback from current customers about what they like about your business and what needs improvement.

It’s important to note that you don’t want to create an open forum where anyone can write anything they want. You should still have a quality control system so that only valuable content gets published on your site or social media pages.

4. Podcasts

Podcasts are a great way to break through the noise and engage with your audience uniquely. The best part about podcasts is that your audience can consume them anytime and place. This means your audience is more likely to listen because they don’t need to block time to sit down and watch or read content from you.

Here are  trends that you can use to grow your podcast audience and build your brand:

1. Create a podcast network
2.  Host live events (and record them)
3. Partner with other podcasts or influencers
4. Use voice search
5. Give away free episodes or sponsored content as part of your strategy (or both)
6. Use social media platforms like Facebook Messenger and Instagram Stories that allow users to record and share audio directly from their mobile devices.
7. Experiment with formats like monologues and interviews or playlists featuring music you like (especially if your brand is related to music).

5. Visual Content

Visual content is the most popular type of content, with about 80 percent of marketers using it. It can be anything from photos to videos and infographics. These types of content emotionally impact viewers, making them more likely to be shared.

The best way to implement visual content is by creating a blog post or newsletter with photos and videos. They should, in turn, link to your other visual content, such as infographics and other resources.

Videos are also becoming more popular for marketing purposes because they can help you tell stories about your brand. Like with blog posts, you can link back to your website or social media pages in the description area of your video. This way, people can find out more about you or purchase something immediately if it’s relevant.

In addition to creating original visual content, you should consider repurposing existing content by turning it into a video or infographic. This will help increase the reach of your existing content while also saving time and money since it doesn’t take much effort.

Let Your Bussiness Shine!

In today’s online world, where articles, blogs, and other forms of content are vying for readers’ attention, you need to be smart about how you market your business. Content marketing is an excellent way to do so. Its popularity will only rise as the years pass. So if your company needs to stay competitive, you should consider the above.

The post 5 Content Marketing Trends That Your Business Can Adopt appeared first on Right Marketing Insider.

Digital marketing continues to change, allowing organizations to better understand how to reach their target audience. The growth of digital has opened a floodgate of opportunity for businesses to connect with their customers in ways that traditional marketing channels couldn’t allow. 

This guide will walk through eight things every organization should consider to succeed with digital marketing.

Create Personalized Customer Experiences

One of the biggest advantages of digital marketing is that it allows businesses to create personalized customer experiences based on their needs and interests.

If someone visits your website and sees an ad for a product they’re interested in, they’ll click on it because they want more information about it. Or maybe they just want no deposit free spins non Gamstop if they are gamers or special offers on other products related to what they’re already shopping for.

Either way, giving them exactly what they want increases the likelihood that they’ll continue doing business with you over time instead of looking elsewhere.

If you don’t provide them with what they want, then there’s a high chance that these consumers will go somewhere else where they can get what they need from a brand that understands them better.

Use Social Media Strategically

Social media is one of the most popular digital platforms today, but it’s also one of the least effective tools when misused. Sites like Facebook and Twitter allow businesses to engage with their customers directly and create an environment where they can freely share information without any filters or barriers. 

However, many businesses don’t understand how to make these platforms work for them and end up wasting time building profiles instead of using them effectively in their marketing efforts. Start by identifying which social media sites fit best with your target audience and then focus on creating quality content that will engage users.

Be Realistic About your Budget

This might seem obvious, but many people don’t think about how much money they’ll need until they’ve already started building their campaign. And then they’re stuck trying to find inexpensive ways of accomplishing everything they need — which isn’t always possible or desirable.

Before you build your marketing strategy, take some time to figure out how much money is realistic for each project and what that means for your overall resources and timeline. That way, if something unexpected happens or if someone else wants something changed, there’s room in the budget for adjustments without breaking anything else down.

Set Goals

Another important thing that all organisations should consider is setting goals for their digital marketing campaign. Goals help in measuring the success rate of your campaign, and it also helps in improving your strategy accordingly. 

If you don’t set goals, itt will be difficult for you to measure the success rate of your campaign and improve it accordingly. You should set realistic goals for your campaigns and ensure that you achieve those goals within a certain timeframe.That way,there will be  no wastage of time or money on useless things which don’t help much in driving traffic towards your website or blog post related with digital marketing topics like SEO or PPC etc.

Maximise Mobile Marketing

Mobile marketing is a major component of digital marketing and can be one of the most effective ways to reach consumers. 

Mobile devices have become the primary source of Internet access in many developed countries, and they are increasingly getting used by people in developing nations. Mobile marketing is growing rapidly and has found to be a highly cost-effective way to reach your target audiences through various mobile channels.

Mobile marketing optimisation offers organisations a range of benefits, including

• Increased user engagement
• More personalized experiences
• Better customer retention

Establish a Content Calendar

Content calendars are an essential tool for marketers because they help you plan out your social media posts and blog posts. With a content calendar, you can ensure that you’re creating engaging content regularly that reaches your target audience, while preventing you from getting stuck in a rut or repeating yourself too much. 

A content calendar will also help you identify gaps in your current content — areas where you can add more value and increase engagement with consumers and potential customers.

Ensure Your Team Has a Good Mix of Roles

It’s important for everyone on your team to know what they’re doing, but it’s also important for them to bounce ideas off each other. Some people may be better at research, while others are better at writing copy or coming up with ideas. 

If you hire only people who excel at one thing (say writing), you lose out on perspective from someone else who might be able to come up with better ideas than your current employees can think of. Hire smart people first and let them figure out where they fit into your company later.

Use the Analytics for You

It’s no secret that Google Analytics is one of the most popular analytics tools out there. It’s easy to use and provides an abundance of information about your website traffic, conversions, sales and more.

While it’s important to have a strong understanding of how to use this tool, it’s also important to know which metrics matter most for your business and focus on those first. For example, if you’re looking at SEO rankings but not at all interested in improving them (i.e., you don’t care if your website ranks first), then don’t waste time on tracking those metrics!

Takeaway!

Marketing has changed, and it won’t be slowing down anytime soon. The best thing any business can do is realize the importance of digital marketing, casinos not on gamstop and ensure they have a method in place to meet their goals.

The post 8 Things Every Organization Should Consider to Succeed With Digital Marketing appeared first on Right Marketing Insider.

In recent years, many companies have renewed interest in content marketing as they try to get back to basics. They are moving away from gimmicky social campaigns that produce an immediate buzz – but no real ROI.

Content marketing is the biggest growth strategy you can use to increase traffic, increase leads, and ultimately grow your business. Here are some reasons why it’s a better bet than any other strategy.

It’s a Great Way to Drive Traffic

Content marketing is a great way for your brand to connect with customers and drive traffic back to your website. The more content you create, the better chance you have at building an audience who wants to hear from you and learn about what you do.

Through blogs, ebooks, and other types of content, brands can share helpful tips and ideas related to their industry or niche area of expertise. For instance, sites offering sports betting not on Gamstop can provide gamers with detailed guides on how to tackle certain games.

This helps build trust with potential customers who may not have heard of them yet but are now aware of who they are and what they can offer them in terms of products or services through their

Improves SEO

Search engines like Google, like fresh, original content on websites. So if you publish regularly updated content on your website or blog, it will get indexed more quickly and help boost your ranking in search results. That means more visitors to your site who are looking for what you have to offer!

You’ll gain more followers on social media sites like Facebook and Twitter. That’s  where users expect businesses to provide them with interesting content that keeps them coming back for more – whether it’s news updates or tips on how to do something better or faster. 

If you don’t provide this type of content, others will take their place by any means necessary – even if it’s just to complain about how badly they’ve been treated by the said company!

Increases Conversions

When you create valuable content that resonates with your audience, you build trust and prove that you care about their needs. This results in more qualified leads who are ready to buy from you. 

For example, if you’re selling a product that helps people plan their vacations by providing them with useful tips and ideas on how to plan their trip, you’re likely to attract more customers than if you were posting advertisements about your products.

It’s Cost-Effective

Content marketing is one of the most effective ways to grow your business and reach new customers. The good news is that it’s also one of the most cost-effective ways to do so.

When you create great content, share it on social media and then optimize your website for search engines, you’re putting yourself in a position to get found by potential customers actively looking for what you have to offer.

Content marketing is also an excellent way to increase brand awareness, which is especially important for small businesses or startups that can’t afford to spend millions on traditional advertising campaigns.

Content Marketing Is Easy to Scale

Creating great content isn’t hard; the hard part is getting people to care about it. The beauty of content marketing is that once you’ve created something good, it only gets better as more people share it. 

Your initial investment in creating something unique likely won’t be enough for you to see any return on investment (ROI). But once other people start talking about it or sharing it online, it becomes much easier for them to find out about your brand and become a customer.

It Caters To Mobile Users

The rise of smartphones has led to a shift in consumer behavior and expectations. Today’s consumers want instant access to information anytime and anywhere. They expect brands to provide that information via mobile channels, especially social media sites like Facebook and Twitter. 

With this in mind, your content marketing strategy should be geared towards mobile and desktop users.

Mobile users have different expectations from desktop users. They are looking for quick information on their phone screens instead of a long, detailed article on their laptop screens. To cater to these mobile users, you need to create short, concise articles and videos that will give them the information they need quickly without having to scroll through pages and pages of content.

It Allows You To Reach New Markets

Content marketing allows you to reach new markets that you might not have been able to reach before because they do not speak the same language or have the same interests as your current customers. 

For example, if you sell online games in English but want to expand into Europe, where only French and German are spoken, then you can create content in both languages and target those markets. 

Content Marketing Can Help Your Brand Grow!

Ultimately – Content marketing is one of the most effective ways for small businesses to get the word out about their brand, what they offer and how they can benefit the customer. The most important part is to get started because any effort made in the right direction will pay off in the long run.

The post Why Brands Need to Focus on Content Marketing as Their Key Growth Strategy appeared first on Right Marketing Insider.

Discord is basically a platform where you can create your own private server, with text rooms, audio channels, a role system that you can customize for each member of your community, and many different features. Like its presentation mode and customized chatbots that can record content from specific channels, for example.

With all these features and serving to bring together a loyal and engaged community, it was just a matter of time until Discord would serve greater purposes, especially in Marketing plans for big brands, such as Samsung, which is testing the platform for their metaverse Marketing strategy. Check out these 3 examples of brands that are using Discord in their Marketing strategies:

Brands on Discord and their Marketing strategies

Samsung and their metaverse strategy

During NFT.NYC last week, Samsung said it has been expanding the ways it interacts with Web3 fans, creating digital experiences and virtual wearables, such as branded NFTs. Let’s go to the numbers: according to Digiday, only 12 hours after the company’s server debuted, it reached more than 100,000 new members. 

According to Michelle Crossan-Matos, SVP and Chief Marketing and Communications Officer at Samsung Electronics America, the brand is treating the platform “like a conversation in Times Square and a billboard.”

The server basically consists of two separate rooms for key audiences: gamers and Web3 fans interested in NFT or metaverse-related topics.

But creating a server isn’t enough, you must interact with your community and keep them engaged, and Discord is a perfect place to do so. 

The Gucci Vault

Gucci also created its own server on Discord as a part of a NFT strategy. Recently, the luxury brand shared an invite to its Discord server via Twitter. And, since we’re talking about an exclusive brand, there’s nothing better than creating exclusive experiences for its community. The first 20,000 members would gain special roles and the ability to access NFT-focused channels.

In two days, it had more than 28,000 members. Due to this successful case, Kering, Gucci’s parent company, opened an opportunity for a professional to manage its Discord server and presence.

Jack in the Box’s Comic-con Afterparty

Last year, Comic-Con had its second virtual edition due to COVID-19, and that made brands look to engage with their audience through the proper channels. The San Diego-based fast-food chain chose Discord to do so, and what a great choice. With its new “Jack’s Late Night Discord” server, the brand saw 7,664 users interacting across a weekend, with more than 27,000 messages.

Jack in the Box’s strategy also included a virtual concert with a superhero-themed band, The Aquabats, interactive channels dedicated to Funko Pop figures, the Marvel Cinematic Universe, and the DC Universes.

“We wanted to ensure Jack in the Box was taking an authentic approach to its own late night and building equity with gamers and comic book fans with a culture first approach,” said Ryan Ostrom, Jack in the Box’s CMO, via emailed comments. “Discord was the perfect platform to host our digital after party because it allowed us to take a personalized approach in engaging with our communities.”

How can brands use Discord to build a solid community strategy?

Of course, with NFT and metaverse news popping up in every corner of the web, community-based platforms would become popular, but it’s important to understand that platforms like Discord aren’t going to become the new TikTok or something like that.

For brands, Discord is a channel to talk to your community, receive instant feedback, and have a literal bidirectional conversation with interested users. Remember, your brand mustn’t be the highlight here, but the relationship it builds and how to make users feel like they’re a real part of what’s being created, not just waiting for the creation to be ready for their like (or dislike, in some cases).

The post 3 Times Brands Used Discord for Branding And To Engage Communities appeared first on Right Marketing Insider.

We collected data from 1,600+ B2B and B2C marketers around the world and across industries to find out:

• Which channels marketers are using
• The most effective Marketing strategies
• Emerging trends in Marketing

I read the full report and here are my top 6 insights.

Top 6 Insights from the State of Inbound Marketing 2022

1. Budgets are increasing and marketers are working smarter

Almost half (48%) of Marketing teams expect their budget to increase in 2022, up from last year. More campaigns and a broader reach are possible with more funding, giving teams more creative freedom to test new channels.

Marketers are working smarter, not harder. Templates are one of the most popular and effective tools for fast-paced Marketing teams. 

2. The data privacy issue is changing Marketing (for good) 

Access to data will become harder and harder. iOS14 altered how information is collected; multiple browsers have killed the 3rd party cookie, and GDPR and other similar laws are becoming stricter.

The best, maybe only, way to create this future-proof Marketing is by creating an outstanding online presence with fantastic content and a well-structured, privacy-oriented data collection strategy. 

3. The most effective content is funny and interactive

Content Marketing is a top priority for Marketing teams and content is becoming more interactive. The State of Inbound Marketing 2022 report also says that marketers are increasing investments in interactive content formats, like quizzes, to engage on social media and collect valuable information from their audience.

The audience is no longer satisfied with static content like white papers and ebooks, and marketers need to differentiate themselves to stand out. But another very important reason is that interactive content is an amazing way to collect rich first-party data.

4. Quality content wins over quantity

83% of marketers believe creating higher quality content less often is more effective. Making the highest quality content possible, even if it means posting less often, will contribute to creating a journey that turns one-time visitors into fans of your content and your brand.

If your strategy still doesn’t include the creation of an owned channel with great content, that’s the obvious first step. Having your blog, podcast, or newsletter is no longer optional if you want to cover the entire customer journey.

You can’t simply rely exclusively on building on “rented land” – PPC or Social Media – because that means you’ll be hostage to other companies’ algorithms and privacy laws that could change at any time.

5. The main challenge for marketers is creating engaging content

Social Media Marketing teams are facing continued challenges in keeping up with the demands to create, produce, and publish high-quality content, reach audiences, and engage with them.

Videos are the top Content Marketing media format for the third year in a row and short-form video has the best ROI compared to other video formats. The video format combined with interactive content is an effective way to engage and capture data.

6. Organic is the top web traffic source 

This might not be a surprise for most marketers. Organic inquiries on search engines represent 27% of the total web traffic source. Having a content strategy with associated keywords and SEO optimization is critically important for online visibility.

Keep in mind — all web content should be responsive and optimized for mobile, desktop, and tablet views. Providing a good user experience with fast-loading pages and quality content is key to ranking first. Content audits should be part of every Marketing org to reveal strengths and weaknesses in your content strategy. It can benefit companies of any size, from small businesses to corporations.

The post Marketers Struggle To Create Engaging Content, Says The New Study ‘State Of Inbound Marketing 2022’ appeared first on Right Marketing Insider.

But it can be quite costly, especially if your team fails to continuously invest time into fine-tuning your strategy.

Social media strategy needs constant tweaking, analyzing and learning from your or your competitors’ success and failures.

Apart from the obvious tools (like Facebook and Twitter Analytics), here are five tools to help you come with new social media advertising tactics:

1. Awario: Position your brand better

What engages your social media best? What types of special offers and product features are being discussed on social media? What annoys your customers most, urging them to voice their complaints on social media?

A well set-up social listening strategy will answer all of these questions and more. Apart from using social media listening as part of your customer support and relationship management strategy, make sure to set up a few more alerts to keep an eye on:

• Your competitors’ unhappy customers: Are they complaining on missing or limited features? Can you create a product positioning strategy to cover that gap and reflect that positioning strategy in your social media ads?
• Existing product names: What are well known product names in your niche? You can learn a lot about how your target customers are using competing products by monitoring their names.
• Your core keywords: Keep an eye on general niche discussions to better understand what your target customers are discussing online and peaks their interests.

Social media listening strategy provides a goldmine of data for you to create a better informed advertising strategy.

Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. Use Awario boolean search feature to create advanced alerts that include several of your competitors’ names within one dashboard or let you monitor all of your target keywords.

Awario uses smart algorithms to prioritize those mentions and generate handy email digest for you to save time going through daily alerts.

Apart from using social listening for market research, there’s another powerful tactic few brands are utilizing: Curate your brand’s social proof and use it as an ad copy. Create a separate alert to get notified of your brand’s mentions with positive sentiment and collect those updates for future reference when you are fine-tuning your ad copy or looking for new ideas to position your brand when advertising on social media.

Finally, Awario allows you to evaluate your new advertising strategy by giving you access to your brand’s growth stats and allowing you to see how the sentiment has been changing:

In fact, when creating a social media ad, try using all kinds of marketing experiments. For example, look at your most effective email blasts and try re-using those subject lines. Or look at your most successful headlines or CTAs and find a way to follow the same style in your advertising copy.

2. Buzzsumo: Spy on your competitors

While you may already be aware of Facebook ads library allowing you to see which advertising strategies your competitors were using, Buzzsumo’s Facebook tools may be new to you.

Buzzsumo allows you to compare two or more Facebook pages and their content performance, side by side.

You can filter updates by post type to evaluate your competitors’ more creative tactics, like engaging questions they ask their audience or videos they invest into promoting.

3. Text Optimizer: Create a better copy

Finding the right words for an engaging ad copy is art.

It’s also a process that never ends. You need to constantly come up with new ways to craft a message so that it could engage new customers.

Text Optimizer is my source of never-ending inspiration. Just type your core keyword and it will come with a huge list of related concepts your customers are also interested about. It will also allow you to analyze popular niche questions and suggest the most relevant and engaging context.

Use the tool whenever you feel stuck and need some inspiration, like new angles and copy ideas.

SE Ranking keyword research is another ideation tool I often use for any type of content marketing, including social media copy. It shows popular ads for any keywords allowing me to see which wording competitors are using for their PPC ads:

4. SparkToro: Research your audience

Who are those people behind your target social media accounts? Which hashtags are they using? Who are they listening to?

Answering all of those questions can help you on many levels, from creating a buyer’s personas to target your ads better to finding more ways to create your targeting strategy, like hashtag- or influencer-driven targeting.

SparkToro is an audience research tool that allows you to access lots of well-organized data on how your customers are discussing your primary topic, who they engage with on social media, which Youtube channels they are subscribed to and which blogs or magazines they read.

All in all, the platform is everything you need to create a smarter targeting strategy.

When it comes to marketing research, surveying your current customers is also always a great idea. This is the fundamental customer-centric content tactic that will breathe new life in any marketing strategy.

5. Heatmaps: Understand your visitors

Don’t you want to know how your social media users engage with your landing page?

Surely, your response would be “yes”, because you spend money on attracting that click. Obviously, you want to make sure that visitor will engage with the page and become your customer.

While you are already using Google Analytics, it is not always easy to visualize what really attracts your site visitors’ attention and what attracts them.

Any time you are launching a new advertising campaign, set up a new tracking campaign using heatmaps. Heatmaps visualize clicks and mouse movements on your page allowing you to see which page elements should be rearranged to make the page easier to navigate.

Unlike Google Analytics that is continuously running on your pages, heat-mapping tools rely on a sample of data. Create new tracking, every time you have a new ad. This way you will be able to go back and compare your past heatmaps and identify what worked and what may have made things worse. Using A/B testing to pick a better performing landing page is also a very good idea.

Conclusion

As they say, when starting a social media campaign, it’s more about collecting the data than sales. Focus on learning from your successes and failures and make sure to use Facebook remarketing pixel to be able to reach out to those visitors again with better targeted ads.

There are lots of businesses who readily invest into social media ads because they seem to be more affordable than Google ads and require less set-up time. Yet, few of those advertising are doing their best to boost their strategy performance. Hopefully the above tools will give you ideas on how to innovate and improve your social media strategy. Good luck!

The post 5 Tools to Fine-Tune Your Social Media Advertising Strategy appeared first on Right Marketing Insider.