Know Your Audience

Your target audience is likely Vancouver residents who need extra storage space. This includes young professionals and families living in apartments/condos, small business owners, college students with dorm-only housing, and people downsizing to smaller homes. They are cost-conscious but value convenience and security. Their main needs are affordable prices, clean/well-maintained facilities, and flexible access. Pain points include finding the right size unit, moving and transporting items, and cost over time.

Create Relevant and Valuable Content

• Blog posts about organizing tips, downsizing, storing seasonal items
  Write posts that provide helpful advice for your audience on decluttering, storage solutions for small spaces, packing tips, and what items are best for long-term storage. Offering this type of practical content can attract readers.
• Infographics on self-storage space planning
  Visual content like infographics that compare storage unit sizes, illustrate how many boxes fit in each, and suggest contents are highly shareable.
• Videos about packing and loading storage units
  DIY videos showing how to properly pack different types of items for storage, safely load a unit, and efficiently organize space appeal to visual learners.
• FAQs on security, accessibility, payment options
  Many customers have questions on access hours, security systems, payment plans, insurance, etc. FAQ content helps address common concerns.

Promote Content on All Platforms

• Share blog posts on company website and social media
  Publish new blog content prominently on your website and share posts, images, and videos across platforms like Facebook, Instagram, and Twitter.
• Repurpose content into smaller formats for different platforms
  Turn blog posts into shorter snippets for Pinterest, thread on Twitter, video explainers for Youtube, etc. Adapt content for each platform’s ideal format.
• Use SEO keywords and optimize posts for search visibility
  Include targeted keywords in titles, URLs, image names, alt text, etc. Optimize blog content for SEO to improve search rankings and visibility.

Encourage Engagement

• Ask for comments, feedback on posts
  Add a comment section to blog posts and ask readers questions to spark discussion. Feedback shows readers you value their input.
• Run contests and quizzes related to content
  Increase engagement by incorporating polls, quizzes, contests, and other interactive elements into content. Offer prizes or discounts for participation.
• Monitor engagement metrics
  Track the number of social shares, links clicked, time on the page, and other metrics. Review analytics to see which types of content generate the most interest.

Convert Visitors into Customers

Include Strong Calls-to-Action (CTAs) in Each Piece of Content:

• Purpose of CTAs: The primary goal of a call to action is to prompt your visitors to take a specific, desired action. This action might be to sign up, make a booking, or share your content.
• Strategies:
  • Clarity: Ensure that your CTAs are clear, concise, and unambiguous. Use action-oriented verbs like “Book Now,” “Get Started,” or “Learn More.”
  • Placement: Position your CTAs strategically throughout your content, such as at the end of blog posts, in the sidebar, or as floating buttons.
  • Design: Make your CTAs stand out by using contrasting colors, larger fonts, and compelling graphics. A well-designed CTA can significantly increase click-through rates.

Read More: The Benefits of Creating a LinkedIn Content Marketing Strategy

Offer Discounts or Freebies for Signing Up or Booking Storage:

• Leveraging Incentives: Offering incentives can be a powerful way to entice potential customers. It not only makes them feel valued, but can also sway their decision to choose your services.
• Examples of Incentives:
  • Discounts: Offer a percentage off the first month or a flat discount for new customers.
  • Freebies: Consider giving away branded merchandise like keychains, magnets, or even a small e-book with storage tips.
  • Referral Bonuses: Encourage your current customers to refer friends or family by providing them with rewards or discounts.

Make Booking and Payment Easy on the Website:

• User-Friendly Interface: Ensure that your website has an intuitive design, guiding visitors smoothly from the homepage to the booking or payment section.
• Multiple Payment Options: Cater to a wide range of customers by offering diverse payment methods, such as credit cards, e-transfers, PayPal, and more.
• Security: Emphasize the security measures you’ve put in place for online transactions. Consider displaying security badges and using encrypted payment gateways.
• Support: Incorporate a chatbot or live chat feature where visitors can ask questions or get help during the booking or payment process.

Remember to keep the content visually appealing using relevant images, infographics, and perhaps even interactive content (like a space calculator for storage units). The more engaging and useful your content is, the better chances of conversion. Good luck with your blog post!

The post Leveraging Content Marketing to Thrive in Vancouver’s Blossoming Self-Storage Market appeared first on Right Marketing Insider.

Brief overview of the GDPR and its impact on email marketing

The requirement for explicit opt-in for email newsletters is a significant change introduced by the GDPR. Prior to the implementation of these regulations, companies were able to add individuals to their email lists without their explicit consent, as long as they provided an opt-out option. However, under the GDPR, companies must now obtain explicit consent before adding individuals to their email lists.

Obtaining explicit consent is a two-step process. First, companies must provide clear and concise information about how the email list will be used and what types of communications subscribers can expect to receive. This information must be provided in a clear and easily accessible manner, such as through a sign-up form or a privacy policy.

After providing this information, companies must then obtain explicit consent from individuals before adding them to the email list. This can be done through a variety of methods, such as a checkbox on a sign-up form or a confirmatory email.

The GDPR also requires the use of double opt-in processes, in which individuals must confirm their consent to receive emails before being added to the list. This means that after initially providing their consent, individuals must take an additional step to confirm that they wish to receive emails from the company. This can be done through the use of a confirmatory email or by clicking a link in a confirmation message.

Overall, the requirement for explicit opt-in and the use of double opt-in processes under the GDPR are designed to ensure that individuals are fully informed about how their data will be used and that they have actively consented to receive emails from a company. This helps to protect the privacy and security of individuals’ personal data and ensures that companies are only sending emails to those who have explicitly requested to receive them.

Obtaining explicit consent for email marketing

In addition to obtaining consent, email marketers must also be mindful of data privacy and security. This includes implementing privacy by design principles, which means designing systems and processes with data protection in mind from the outset. Companies must also review and update their email marketing policies and practices to ensure compliance with the GDPR.

Personalizing and segmenting email campaigns

While the GDPR has introduced new challenges for email marketers, it has also created opportunities to improve the quality and effectiveness of email campaigns. One of the key ways to do this is through personalization and segmentation.

Personalization involves customizing email content and subject lines to individual subscribers, based on their interests, preferences, and behavior. By using personalization techniques such as dynamic content, companies can tailor their emails to the specific needs and interests of their subscribers, making them more relevant and engaging.

Segmentation involves dividing email lists into smaller groups based on shared characteristics, such as location, age, or purchasing history. By segmenting email lists, companies can create targeted campaigns that are more relevant and personalized to each group, resulting in higher open and click-through rates.

In addition to personalization and segmentation, it’s also important for companies to be transparent about their data collection and usage practices. This includes clearly communicating how data is being collected and used, as well as providing an easy way for subscribers to opt-out or unsubscribe if they no longer wish to receive emails. By being transparent and providing options for subscribers to control their data and communication preferences, companies can build trust and strengthen their relationships with their audience.

Conclusion 

In conclusion, the GDPR has brought about significant changes to the email marketing landscape. While it may have added some challenges, it has also created an opportunity for companies to improve the quality and effectiveness of their email campaigns. By adapting and evolving their strategies to meet the new requirements and expectations of consumers, companies can continue to use email marketing as an effective tool for reaching and engaging their target audience.

The post The Future of Email Marketing in a Post-GDPR World appeared first on Right Marketing Insider.

Learning marketing in high school can create great marketers in the future. This is especially true for students participating in the International Baccalaureate (IB) Internal Assessment, a project-based assessment that requires students to develop a marketing plan for a real or simulated business. Through this process, students have the opportunity to apply marketing concepts and techniques in a real-world context, preparing them for future careers in marketing and other business fields.

The IB Internal Assessment requires students to research the target market, identify key marketing objectives, and develop a comprehensive marketing strategy to achieve these objectives. This process can be challenging and time-consuming, especially for students who are struggling to complete their assessments. In these cases, it may be helpful to consider ordering the Internal Assessment from professional IB writers like IB Student Help.

Professional IB writers are experienced in creating high-quality Internal Assessments that meet the requirements and expectations of the IB. By ordering the Internal Assessment from a professional writer, students can save time and ensure that they are submitting a high-quality assessment that meets the standards of the IB. This can be especially useful for students who are struggling to complete their assessments or who are looking for additional support and guidance.

The IB Internal Assessment requires students to develop a marketing plan for a real or simulated business. This process involves several key elements, including researching the target market, identifying key marketing objectives, and developing a comprehensive marketing strategy to achieve these objectives.

Researching the target market is an essential part of any marketing strategy. This involves gathering data about the characteristics, needs, and preferences of the target audience. 

This data can be collected through a variety of methods, including market research surveys, focus groups, and online analytics. By understanding the target market, companies can tailor their marketing efforts to better meet the needs and interests of their customers.

Elements of a marketing strategy

Identifying key marketing objectives is another important aspect of marketing strategy. These objectives should be specific, measurable, attainable, relevant, and time-bound (SMART). Some common marketing objectives include increasing brand awareness, driving website traffic, generating leads, and increasing sales. By setting clear marketing objectives, companies can better focus their efforts and measure the success of their marketing campaigns.

Once the target market and marketing objectives have been identified, the next step is to develop a comprehensive marketing strategy to achieve these objectives. This may include a range of tactics, such as advertising, social media marketing, content marketing, public relations, and email marketing. It’s important toto consider the resources and budget available, as well as the strengths and weaknesses of the company and its competitors.

The IB Internal Assessment provides students with the opportunity to apply marketing concepts and techniques in the context of a real or simulated business. Through this process, students can develop a comprehensive understanding of the various elements of a marketing strategy and how they can be applied to achieve business objectives.

How marketing strategy can be applied in the IB Internal Assessment

One example of a marketing strategy developed as part of the IB Internal Assessment is a plan for a new mobile app. The student might begin by researching the target market for the app, which could include young professionals looking for a convenient and efficient way to manage their schedules. The student might then identify key marketing objectives, such as increasing brand awareness and driving downloads of the app. To achieve these objectives, the student might develop a comprehensive marketing strategy that includes advertising the app through social media and app stores, as well as creating engaging content to showcase the app’s features and benefits.

Another example of a marketing strategy developed as part of the IB Internal Assessment is a plan for a small restaurant. The student might begin by researching the target market for the restaurant, which could include local residents and tourists looking for high-quality dining experiences. The student might then identify key marketing objectives, such as increasing brand awareness and driving foot traffic to the restaurant. To achieve these objectives, the student might develop a comprehensive marketing strategy that includes advertising the restaurant through social media and local advertising channels, as well as developing promotional offers and events to attract customers.

Conclusion

In conclusion, the IB Internal Assessment provides students with the opportunity to develop and apply marketing skills in a real or simulated business context. Through this process, students can gain a comprehensive understanding of the various elements of a marketing strategy and how they can be used to achieve business objectives. By learning marketing in high school, students can set themselves up for success in future careers in marketing and other business fields.

The post Exploring the role of marketing strategy in the IB Internal Assessment appeared first on Right Marketing Insider.

However, this article will walk you through some of the best digital marketing strategies. They will help your business grow and have a clear future vision of what direction to take. It will also help you stay ahead of your competition despite turbulent market conditions.

1. SEO

Search Engine Optimization is a strategy that helps your website rank higher on search engines such as Google and Bing. You can do this through keywords, meta descriptions, metadata, and more.

There are many SEO strategies, but keyword research and analysis is the most effective way to optimize an ecommerce store.

Keyword research helps determine what terms customers search for when they want to buy something online. You can also use it to determine what products you should sell on your site based on what people are looking for and purchasing.

Once you’ve identified the right keywords and phrases, you can build content around them that will boost your search rankings in Google and help more people find your business.

2. SEM

SEM (search engine marketing) is one of the startups’ most effective digital marketing strategies. It can help you reach your target audience and drive qualified traffic to your website.

SEM is a great way to introduce your business to new customers, build brand awareness and generate leads. You need SEM if you’re looking for a low-cost way to grow your business.

If you’re new to SEM, there are several things that you should consider when planning an SEM campaign. These include:

Keyword research – What are people searching for? Find out by researching keyword phrases related to your business and industry. You can use tools such as Google AdWords Keyword Planner to find out more about what people are searching for online.

Competitor analysis – Check out what your competitors are doing to understand what works and doesn’t. This will give you insight into how much it costs per click, which keywords they’re targeting, and more.

Budgeting – Set up a budget before launching your SEM campaign so that you know how much money needs to go into it for it to be successful

3. Social Media Marketing

Online marketing with social media is one of the hottest trends right now. This strategy allows you to reach out directly to potential customers, share information about your company and products, and build relationships with existing and new customers.

The following are some ways in which you can use social media:

• Creating an account on Facebook, Twitter, and other sites to provide customer service, share information about products and services, and answer questions
• Create a blog or website that provides valuable content relevant to your audience
• Posting updates on Facebook or Twitter about sales events or promotions
• Hosting contests or giveaways

If you are not currently using social media marketing, it is time to start. Here are some of the most popular social media platforms:

Facebook – It offers many options for businesses, including advertising, pages, groups, and events.

Twitter – It offers businesses several different options, including advertising on the platform itself or through promoted tweets in search results or timelines.

LinkedIn – LinkedIn is perfect for professionals looking to connect with other professionals or companies looking for potential employees through job postings. LinkedIn also features business pages that allow companies to market themselves and post blogs and articles related to relevant business topics.

4. Content Marketing

Marketing your content is one of the most effective ways to drive traffic to your website. It is an informative, engaging medium that can tell your brand story and promote your products and services.

Some of the top content marketing strategies include:

Posting relevant blog posts to your audience. Your website’s traffic can be driven by blogging. Blogs allow you to establish yourself as an authority in your industry, establish thought leadership and build relationships with potential customers and clients.

Creating infographics and videos that explain complicated topics in an easy-to-understand way. Infographics and videos are very popular with today’s online audience because they are eye-catching, shareable, and easily digestible by readers who want quick information about a topic without reading long articles or watching long videos.

Creating eBooks on specific topics establishes you as an expert in your field while also providing value to readers who want more information on a specific topic without spending hours searching online for it.

5. Influencer Marketing

Influencer marketing is a type of word-of-mouth marketing that has become very popular recently, especially for brands trying to reach a younger audience. It’s also an excellent way for brands to increase their visibility and build customer trust.

Influencers have large social media followings and are trusted by their followers. They often have blogs, podcasts, or YouTube channels to share their opinions about products and services. Influencers can also be celebrities or athletes with large fan bases who endorse products.

Influencers can help create awareness for your brand by sharing information about it with their followers on social media platforms such as Facebook and Twitter. They may also write blog posts or conduct interviews about your product or service that appear on their websites, blogs, or newsletters.

If you want to get started with influencer marketing, here are some things you should consider:

1. Who is your target audience?
2.  What are their interests?
3.  How many followers do they have?
4.  What kind of content do they create?

6. Email Marketing

You can keep in touch with your customers via email marketing. It can also drive traffic to your website and increase sales.

Email marketing works because of the personal nature of the emails. Customers will feel as if they are being personally contacted by you, which is a more effective way to sell than simply putting up a banner ad on their favorite websites.

There are many different ways you can use email marketing. You can send out newsletters or coupons through email or even send out an announcement when new products become available.

But how do you know if your email marketing efforts are practical? Here are four steps you should take to ensure that your emails reach the right people, at the right time, with the right message:

1. Create a segmented list
2. Use dynamic content
3. Send at the right time
4. Measure performance

Digital Marketing Is the Future!

Besides this, the most important is to know your goal and understand the cost of your marketing goals. Based on how you answer those questions, you can use this research’s results to determine what digital marketing strategies work best for you and your business.

The post Are Your Competitors Ahead of You? Here Are Key Digital Marketing Strategies To Consider appeared first on Right Marketing Insider.

Discord is basically a platform where you can create your own private server, with text rooms, audio channels, a role system that you can customize for each member of your community, and many different features. Like its presentation mode and customized chatbots that can record content from specific channels, for example.

With all these features and serving to bring together a loyal and engaged community, it was just a matter of time until Discord would serve greater purposes, especially in Marketing plans for big brands, such as Samsung, which is testing the platform for their metaverse Marketing strategy. Check out these 3 examples of brands that are using Discord in their Marketing strategies:

Brands on Discord and their Marketing strategies

Samsung and their metaverse strategy

During NFT.NYC last week, Samsung said it has been expanding the ways it interacts with Web3 fans, creating digital experiences and virtual wearables, such as branded NFTs. Let’s go to the numbers: according to Digiday, only 12 hours after the company’s server debuted, it reached more than 100,000 new members. 

According to Michelle Crossan-Matos, SVP and Chief Marketing and Communications Officer at Samsung Electronics America, the brand is treating the platform “like a conversation in Times Square and a billboard.”

The server basically consists of two separate rooms for key audiences: gamers and Web3 fans interested in NFT or metaverse-related topics.

But creating a server isn’t enough, you must interact with your community and keep them engaged, and Discord is a perfect place to do so. 

The Gucci Vault

Gucci also created its own server on Discord as a part of a NFT strategy. Recently, the luxury brand shared an invite to its Discord server via Twitter. And, since we’re talking about an exclusive brand, there’s nothing better than creating exclusive experiences for its community. The first 20,000 members would gain special roles and the ability to access NFT-focused channels.

In two days, it had more than 28,000 members. Due to this successful case, Kering, Gucci’s parent company, opened an opportunity for a professional to manage its Discord server and presence.

Jack in the Box’s Comic-con Afterparty

Last year, Comic-Con had its second virtual edition due to COVID-19, and that made brands look to engage with their audience through the proper channels. The San Diego-based fast-food chain chose Discord to do so, and what a great choice. With its new “Jack’s Late Night Discord” server, the brand saw 7,664 users interacting across a weekend, with more than 27,000 messages.

Jack in the Box’s strategy also included a virtual concert with a superhero-themed band, The Aquabats, interactive channels dedicated to Funko Pop figures, the Marvel Cinematic Universe, and the DC Universes.

“We wanted to ensure Jack in the Box was taking an authentic approach to its own late night and building equity with gamers and comic book fans with a culture first approach,” said Ryan Ostrom, Jack in the Box’s CMO, via emailed comments. “Discord was the perfect platform to host our digital after party because it allowed us to take a personalized approach in engaging with our communities.”

How can brands use Discord to build a solid community strategy?

Of course, with NFT and metaverse news popping up in every corner of the web, community-based platforms would become popular, but it’s important to understand that platforms like Discord aren’t going to become the new TikTok or something like that.

For brands, Discord is a channel to talk to your community, receive instant feedback, and have a literal bidirectional conversation with interested users. Remember, your brand mustn’t be the highlight here, but the relationship it builds and how to make users feel like they’re a real part of what’s being created, not just waiting for the creation to be ready for their like (or dislike, in some cases).

The post 3 Times Brands Used Discord for Branding And To Engage Communities appeared first on Right Marketing Insider.

We collected data from 1,600+ B2B and B2C marketers around the world and across industries to find out:

• Which channels marketers are using
• The most effective Marketing strategies
• Emerging trends in Marketing

I read the full report and here are my top 6 insights.

Top 6 Insights from the State of Inbound Marketing 2022

1. Budgets are increasing and marketers are working smarter

Almost half (48%) of Marketing teams expect their budget to increase in 2022, up from last year. More campaigns and a broader reach are possible with more funding, giving teams more creative freedom to test new channels.

Marketers are working smarter, not harder. Templates are one of the most popular and effective tools for fast-paced Marketing teams. 

2. The data privacy issue is changing Marketing (for good) 

Access to data will become harder and harder. iOS14 altered how information is collected; multiple browsers have killed the 3rd party cookie, and GDPR and other similar laws are becoming stricter.

The best, maybe only, way to create this future-proof Marketing is by creating an outstanding online presence with fantastic content and a well-structured, privacy-oriented data collection strategy. 

3. The most effective content is funny and interactive

Content Marketing is a top priority for Marketing teams and content is becoming more interactive. The State of Inbound Marketing 2022 report also says that marketers are increasing investments in interactive content formats, like quizzes, to engage on social media and collect valuable information from their audience.

The audience is no longer satisfied with static content like white papers and ebooks, and marketers need to differentiate themselves to stand out. But another very important reason is that interactive content is an amazing way to collect rich first-party data.

4. Quality content wins over quantity

83% of marketers believe creating higher quality content less often is more effective. Making the highest quality content possible, even if it means posting less often, will contribute to creating a journey that turns one-time visitors into fans of your content and your brand.

If your strategy still doesn’t include the creation of an owned channel with great content, that’s the obvious first step. Having your blog, podcast, or newsletter is no longer optional if you want to cover the entire customer journey.

You can’t simply rely exclusively on building on “rented land” – PPC or Social Media – because that means you’ll be hostage to other companies’ algorithms and privacy laws that could change at any time.

5. The main challenge for marketers is creating engaging content

Social Media Marketing teams are facing continued challenges in keeping up with the demands to create, produce, and publish high-quality content, reach audiences, and engage with them.

Videos are the top Content Marketing media format for the third year in a row and short-form video has the best ROI compared to other video formats. The video format combined with interactive content is an effective way to engage and capture data.

6. Organic is the top web traffic source 

This might not be a surprise for most marketers. Organic inquiries on search engines represent 27% of the total web traffic source. Having a content strategy with associated keywords and SEO optimization is critically important for online visibility.

Keep in mind — all web content should be responsive and optimized for mobile, desktop, and tablet views. Providing a good user experience with fast-loading pages and quality content is key to ranking first. Content audits should be part of every Marketing org to reveal strengths and weaknesses in your content strategy. It can benefit companies of any size, from small businesses to corporations.

The post Marketers Struggle To Create Engaging Content, Says The New Study ‘State Of Inbound Marketing 2022’ appeared first on Right Marketing Insider.