Know Your Audience

Your target audience is likely Vancouver residents who need extra storage space. This includes young professionals and families living in apartments/condos, small business owners, college students with dorm-only housing, and people downsizing to smaller homes. They are cost-conscious but value convenience and security. Their main needs are affordable prices, clean/well-maintained facilities, and flexible access. Pain points include finding the right size unit, moving and transporting items, and cost over time.

Create Relevant and Valuable Content

• Blog posts about organizing tips, downsizing, storing seasonal items
  Write posts that provide helpful advice for your audience on decluttering, storage solutions for small spaces, packing tips, and what items are best for long-term storage. Offering this type of practical content can attract readers.
• Infographics on self-storage space planning
  Visual content like infographics that compare storage unit sizes, illustrate how many boxes fit in each, and suggest contents are highly shareable.
• Videos about packing and loading storage units
  DIY videos showing how to properly pack different types of items for storage, safely load a unit, and efficiently organize space appeal to visual learners.
• FAQs on security, accessibility, payment options
  Many customers have questions on access hours, security systems, payment plans, insurance, etc. FAQ content helps address common concerns.

Promote Content on All Platforms

• Share blog posts on company website and social media
  Publish new blog content prominently on your website and share posts, images, and videos across platforms like Facebook, Instagram, and Twitter.
• Repurpose content into smaller formats for different platforms
  Turn blog posts into shorter snippets for Pinterest, thread on Twitter, video explainers for Youtube, etc. Adapt content for each platform’s ideal format.
• Use SEO keywords and optimize posts for search visibility
  Include targeted keywords in titles, URLs, image names, alt text, etc. Optimize blog content for SEO to improve search rankings and visibility.

Encourage Engagement

• Ask for comments, feedback on posts
  Add a comment section to blog posts and ask readers questions to spark discussion. Feedback shows readers you value their input.
• Run contests and quizzes related to content
  Increase engagement by incorporating polls, quizzes, contests, and other interactive elements into content. Offer prizes or discounts for participation.
• Monitor engagement metrics
  Track the number of social shares, links clicked, time on the page, and other metrics. Review analytics to see which types of content generate the most interest.

Convert Visitors into Customers

Include Strong Calls-to-Action (CTAs) in Each Piece of Content:

• Purpose of CTAs: The primary goal of a call to action is to prompt your visitors to take a specific, desired action. This action might be to sign up, make a booking, or share your content.
• Strategies:
  • Clarity: Ensure that your CTAs are clear, concise, and unambiguous. Use action-oriented verbs like “Book Now,” “Get Started,” or “Learn More.”
  • Placement: Position your CTAs strategically throughout your content, such as at the end of blog posts, in the sidebar, or as floating buttons.
  • Design: Make your CTAs stand out by using contrasting colors, larger fonts, and compelling graphics. A well-designed CTA can significantly increase click-through rates.

Read More: The Benefits of Creating a LinkedIn Content Marketing Strategy

Offer Discounts or Freebies for Signing Up or Booking Storage:

• Leveraging Incentives: Offering incentives can be a powerful way to entice potential customers. It not only makes them feel valued, but can also sway their decision to choose your services.
• Examples of Incentives:
  • Discounts: Offer a percentage off the first month or a flat discount for new customers.
  • Freebies: Consider giving away branded merchandise like keychains, magnets, or even a small e-book with storage tips.
  • Referral Bonuses: Encourage your current customers to refer friends or family by providing them with rewards or discounts.

Make Booking and Payment Easy on the Website:

• User-Friendly Interface: Ensure that your website has an intuitive design, guiding visitors smoothly from the homepage to the booking or payment section.
• Multiple Payment Options: Cater to a wide range of customers by offering diverse payment methods, such as credit cards, e-transfers, PayPal, and more.
• Security: Emphasize the security measures you’ve put in place for online transactions. Consider displaying security badges and using encrypted payment gateways.
• Support: Incorporate a chatbot or live chat feature where visitors can ask questions or get help during the booking or payment process.

Remember to keep the content visually appealing using relevant images, infographics, and perhaps even interactive content (like a space calculator for storage units). The more engaging and useful your content is, the better chances of conversion. Good luck with your blog post!

The post Leveraging Content Marketing to Thrive in Vancouver’s Blossoming Self-Storage Market appeared first on Right Marketing Insider.

The list below has some of the best content marketing tactics your business can adopt for the company’s betterment. Some of these will help you grow your audience, some will help you improve your email subscription rate, and then some will help you get more leads and conversions from your website.

1. Personalization

Personalization is a critical trend in content marketing. It’s more than just ensuring your site looks good on mobile devices or that your landing pages rank well in search engines. The goal is to make sure your content speaks directly to the needs of each visitor, creating a more personalized experience for each person who interacts with your brand online.

Here are some ways to incorporate personalization into your marketing strategy:

Create unique content for each audience segment. This might mean creating exceptional blog posts for different groups within your target market or developing separate email campaigns for different consumer segments. You can also use segmentation to create variations on landing pages that drive visitors down different paths depending on their interests.

Use social media tools like Facebook’s Custom Audiences and Twitter’s Tailored Audiences to reach people based on their past behavior with your brand (or other brands). This lets you send relevant promotional messages to people who’ve already shown an interest in what you’re selling without wasting money by sending ads to people who don’t want them.

2. Influencer Marketing

The rise of social media has made influencer marketing a popular choice for many businesses. Influencers are individuals who have a large following on social media and are often considered experts in their fields. 

Using them can help reach new audiences and build brand awareness. However, it’s essential to use caution when working with influencers. Ensure they’re reputable and transparent about their brand relationships before working with them.

Here are some tips for using influencer marketing:

Identify your target audience. Find people with large followings that match your target demographic. They’ll be more likely to share your message with their followers if they believe it’s relevant to them.

Choose the right influencer: Only some influencers offer the same value when promoting your brand. You’ll want someone with a large social media following and credibility within your niche. For example, if you’re trying to sell fitness equipment online, finding someone featured in fitness magazines or blogs before hiring them as an influencer for your site would be best.

Ensure they’re willing: Some influencers may not be interested in working with brands. Others might only work with certain ones based on personal preferences and values. Make sure that they’re open to being paid by companies like yours before reaching out so

3. User-Generated Content

User-generated content is a huge trend that will continue growing in popularity. The idea behind UGC is to provide customers with an opportunity to share their experiences and opinions about your products and services. You can do this through social media channels, blogs, or even videos.

UGC is an excellent option if you’re looking for ways to get more people talking about your business. It’s also a great way to gather feedback from current customers about what they like about your business and what needs improvement.

It’s important to note that you don’t want to create an open forum where anyone can write anything they want. You should still have a quality control system so that only valuable content gets published on your site or social media pages.

4. Podcasts

Podcasts are a great way to break through the noise and engage with your audience uniquely. The best part about podcasts is that your audience can consume them anytime and place. This means your audience is more likely to listen because they don’t need to block time to sit down and watch or read content from you.

Here are  trends that you can use to grow your podcast audience and build your brand:

1. Create a podcast network
2.  Host live events (and record them)
3. Partner with other podcasts or influencers
4. Use voice search
5. Give away free episodes or sponsored content as part of your strategy (or both)
6. Use social media platforms like Facebook Messenger and Instagram Stories that allow users to record and share audio directly from their mobile devices.
7. Experiment with formats like monologues and interviews or playlists featuring music you like (especially if your brand is related to music).

5. Visual Content

Visual content is the most popular type of content, with about 80 percent of marketers using it. It can be anything from photos to videos and infographics. These types of content emotionally impact viewers, making them more likely to be shared.

The best way to implement visual content is by creating a blog post or newsletter with photos and videos. They should, in turn, link to your other visual content, such as infographics and other resources.

Videos are also becoming more popular for marketing purposes because they can help you tell stories about your brand. Like with blog posts, you can link back to your website or social media pages in the description area of your video. This way, people can find out more about you or purchase something immediately if it’s relevant.

In addition to creating original visual content, you should consider repurposing existing content by turning it into a video or infographic. This will help increase the reach of your existing content while also saving time and money since it doesn’t take much effort.

Let Your Bussiness Shine!

In today’s online world, where articles, blogs, and other forms of content are vying for readers’ attention, you need to be smart about how you market your business. Content marketing is an excellent way to do so. Its popularity will only rise as the years pass. So if your company needs to stay competitive, you should consider the above.

The post 5 Content Marketing Trends That Your Business Can Adopt appeared first on Right Marketing Insider.

Digital marketing continues to change, allowing organizations to better understand how to reach their target audience. The growth of digital has opened a floodgate of opportunity for businesses to connect with their customers in ways that traditional marketing channels couldn’t allow. 

This guide will walk through eight things every organization should consider to succeed with digital marketing.

Create Personalized Customer Experiences

One of the biggest advantages of digital marketing is that it allows businesses to create personalized customer experiences based on their needs and interests.

If someone visits your website and sees an ad for a product they’re interested in, they’ll click on it because they want more information about it. Or maybe they just want no deposit free spins non Gamstop if they are gamers or special offers on other products related to what they’re already shopping for.

Either way, giving them exactly what they want increases the likelihood that they’ll continue doing business with you over time instead of looking elsewhere.

If you don’t provide them with what they want, then there’s a high chance that these consumers will go somewhere else where they can get what they need from a brand that understands them better.

Use Social Media Strategically

Social media is one of the most popular digital platforms today, but it’s also one of the least effective tools when misused. Sites like Facebook and Twitter allow businesses to engage with their customers directly and create an environment where they can freely share information without any filters or barriers. 

However, many businesses don’t understand how to make these platforms work for them and end up wasting time building profiles instead of using them effectively in their marketing efforts. Start by identifying which social media sites fit best with your target audience and then focus on creating quality content that will engage users.

Be Realistic About your Budget

This might seem obvious, but many people don’t think about how much money they’ll need until they’ve already started building their campaign. And then they’re stuck trying to find inexpensive ways of accomplishing everything they need — which isn’t always possible or desirable.

Before you build your marketing strategy, take some time to figure out how much money is realistic for each project and what that means for your overall resources and timeline. That way, if something unexpected happens or if someone else wants something changed, there’s room in the budget for adjustments without breaking anything else down.

Set Goals

Another important thing that all organisations should consider is setting goals for their digital marketing campaign. Goals help in measuring the success rate of your campaign, and it also helps in improving your strategy accordingly. 

If you don’t set goals, itt will be difficult for you to measure the success rate of your campaign and improve it accordingly. You should set realistic goals for your campaigns and ensure that you achieve those goals within a certain timeframe.That way,there will be  no wastage of time or money on useless things which don’t help much in driving traffic towards your website or blog post related with digital marketing topics like SEO or PPC etc.

Maximise Mobile Marketing

Mobile marketing is a major component of digital marketing and can be one of the most effective ways to reach consumers. 

Mobile devices have become the primary source of Internet access in many developed countries, and they are increasingly getting used by people in developing nations. Mobile marketing is growing rapidly and has found to be a highly cost-effective way to reach your target audiences through various mobile channels.

Mobile marketing optimisation offers organisations a range of benefits, including

• Increased user engagement
• More personalized experiences
• Better customer retention

Establish a Content Calendar

Content calendars are an essential tool for marketers because they help you plan out your social media posts and blog posts. With a content calendar, you can ensure that you’re creating engaging content regularly that reaches your target audience, while preventing you from getting stuck in a rut or repeating yourself too much. 

A content calendar will also help you identify gaps in your current content — areas where you can add more value and increase engagement with consumers and potential customers.

Ensure Your Team Has a Good Mix of Roles

It’s important for everyone on your team to know what they’re doing, but it’s also important for them to bounce ideas off each other. Some people may be better at research, while others are better at writing copy or coming up with ideas. 

If you hire only people who excel at one thing (say writing), you lose out on perspective from someone else who might be able to come up with better ideas than your current employees can think of. Hire smart people first and let them figure out where they fit into your company later.

Use the Analytics for You

It’s no secret that Google Analytics is one of the most popular analytics tools out there. It’s easy to use and provides an abundance of information about your website traffic, conversions, sales and more.

While it’s important to have a strong understanding of how to use this tool, it’s also important to know which metrics matter most for your business and focus on those first. For example, if you’re looking at SEO rankings but not at all interested in improving them (i.e., you don’t care if your website ranks first), then don’t waste time on tracking those metrics!

Takeaway!

Marketing has changed, and it won’t be slowing down anytime soon. The best thing any business can do is realize the importance of digital marketing, casinos not on gamstop and ensure they have a method in place to meet their goals.

The post 8 Things Every Organization Should Consider to Succeed With Digital Marketing appeared first on Right Marketing Insider.

In recent years, many companies have renewed interest in content marketing as they try to get back to basics. They are moving away from gimmicky social campaigns that produce an immediate buzz – but no real ROI.

Content marketing is the biggest growth strategy you can use to increase traffic, increase leads, and ultimately grow your business. Here are some reasons why it’s a better bet than any other strategy.

It’s a Great Way to Drive Traffic

Content marketing is a great way for your brand to connect with customers and drive traffic back to your website. The more content you create, the better chance you have at building an audience who wants to hear from you and learn about what you do.

Through blogs, ebooks, and other types of content, brands can share helpful tips and ideas related to their industry or niche area of expertise. For instance, sites offering sports betting not on Gamstop can provide gamers with detailed guides on how to tackle certain games.

This helps build trust with potential customers who may not have heard of them yet but are now aware of who they are and what they can offer them in terms of products or services through their

Improves SEO

Search engines like Google, like fresh, original content on websites. So if you publish regularly updated content on your website or blog, it will get indexed more quickly and help boost your ranking in search results. That means more visitors to your site who are looking for what you have to offer!

You’ll gain more followers on social media sites like Facebook and Twitter. That’s  where users expect businesses to provide them with interesting content that keeps them coming back for more – whether it’s news updates or tips on how to do something better or faster. 

If you don’t provide this type of content, others will take their place by any means necessary – even if it’s just to complain about how badly they’ve been treated by the said company!

Increases Conversions

When you create valuable content that resonates with your audience, you build trust and prove that you care about their needs. This results in more qualified leads who are ready to buy from you. 

For example, if you’re selling a product that helps people plan their vacations by providing them with useful tips and ideas on how to plan their trip, you’re likely to attract more customers than if you were posting advertisements about your products.

It’s Cost-Effective

Content marketing is one of the most effective ways to grow your business and reach new customers. The good news is that it’s also one of the most cost-effective ways to do so.

When you create great content, share it on social media and then optimize your website for search engines, you’re putting yourself in a position to get found by potential customers actively looking for what you have to offer.

Content marketing is also an excellent way to increase brand awareness, which is especially important for small businesses or startups that can’t afford to spend millions on traditional advertising campaigns.

Content Marketing Is Easy to Scale

Creating great content isn’t hard; the hard part is getting people to care about it. The beauty of content marketing is that once you’ve created something good, it only gets better as more people share it. 

Your initial investment in creating something unique likely won’t be enough for you to see any return on investment (ROI). But once other people start talking about it or sharing it online, it becomes much easier for them to find out about your brand and become a customer.

It Caters To Mobile Users

The rise of smartphones has led to a shift in consumer behavior and expectations. Today’s consumers want instant access to information anytime and anywhere. They expect brands to provide that information via mobile channels, especially social media sites like Facebook and Twitter. 

With this in mind, your content marketing strategy should be geared towards mobile and desktop users.

Mobile users have different expectations from desktop users. They are looking for quick information on their phone screens instead of a long, detailed article on their laptop screens. To cater to these mobile users, you need to create short, concise articles and videos that will give them the information they need quickly without having to scroll through pages and pages of content.

It Allows You To Reach New Markets

Content marketing allows you to reach new markets that you might not have been able to reach before because they do not speak the same language or have the same interests as your current customers. 

For example, if you sell online games in English but want to expand into Europe, where only French and German are spoken, then you can create content in both languages and target those markets. 

Content Marketing Can Help Your Brand Grow!

Ultimately – Content marketing is one of the most effective ways for small businesses to get the word out about their brand, what they offer and how they can benefit the customer. The most important part is to get started because any effort made in the right direction will pay off in the long run.

The post Why Brands Need to Focus on Content Marketing as Their Key Growth Strategy appeared first on Right Marketing Insider.

You’ve done it: you create a great piece of content that’s nicely written, well researched, optimized for SEO, and delivers a high level of value to your audiences. 

Now you just need to finalize your content marketing strategy and get it in the hands of your audiences and key target markets. Doing this, however, is easier said than done. 

Distributing your content is an important part of expanding your brand and getting more traffic coming to your website.

When your own blog isn’t cutting it and you need to find more areas of exposure, try out these free content distribution platforms. 

These resources will help your content get in front of more audiences and bring more attention to your brand. Check them out!

• 1. Niche Communities
• 2. Owned Media
• 3. Earned Media
• 4. Triberr Promote
• 5. BuzzStream
• 6. Missinglettr
• 7. SocialBee
• 8. Quuu Promote
• 9. Spitche
• 10. Agorapulse
• 11. StoryChief
• 12. ConvertKit
• 13. Medium
• 14. Zest
• 15. Slideshare
• 16. Scoop.it

1. Niche Communities

A niche community isn’t a platform exactly, but it is instead a collection of different platforms that you can use to target specific segments of your audience. 

Rather than hoping that your content will get in front of the right audiences through other types of distribution channels, you can use platforms like Quora, Slack, or Reddit to find communities that are focused around a single topic that your content can help answer.

2. Owned Media

Another platform that isn’t really a platform is owned media. 

This refers to any type of channel or outlet that you have total control of. That includes things like your website blog, podcast, email marketing, graphic designs, images, and social media accounts. 

Social media in particular can be a great free content distribution platform, so consider trying out a new account on a different app to distribute content.

3. Earned Media

Our final platform that encompasses a wide range of channels is earned media. 

This refers to the type of media that you don’t pay for, but is generated through relationships and partnerships. 

For example, if you have a piece of content that an influencer enjoys and shares with their network without you reaching out to them for a brand deal, that’s earned media. 

Earned media could also encompass user-generated content.

4. Triberr Promote

Triberr or Triberr Promote is a social platform that is centered around the idea of “tribes”. 

On the platform, people can join a tribe for a specific topic or industry. Once you are approved by the Tribe Chief, you can join the conversation and begin sharing content with other members of the group. 

By sharing other people’s content in your tribe and helping to promote other people, your content can also begin to get promoted through the principle of reciprocity.

5. BuzzStream

BuzzStream is a popular free content distribution platform for those who want to get into influencer marketing but don’t have a PR budget.

BuzzStream allows you to build lists of different journalists, influencers, or bloggers who can be a potential opportunity for your brand all while helping you create a great pitch. 

You can then reach out to the people on your list with an in-platform emailing tool that helps track your metrics.

6. Missinglettr

If you struggle with promoting your content on social media, then Missinglettr might be the free content distribution platform for you. 

It allows you to plan and schedule social media posts while also curating new content that appeals to the interests of your followers. 

It will also pull posts from your website and blog and seamlessly promote your content for you with fun videos, animations, and GIFs.

7. SocialBee

SocialBee is another great tool for those who want or need help with distributing content across social media. 

SocialBee allows you to use categories of similar topics or ideas that you can then bulk edit or post, which helps you keep everything organized and on schedule. 

You can even customize your settings and requirements for each social media platform so that you adhere to best practices at all times.

8. Quuu Promote

Quuu Promote is one of the most popular free content distribution platforms. 

It uses your RSS feed to constantly find new content that you publish on your website and then shares that content across different distribution channels like LinkedIn or Facebook. 

It will also only promote content to real people who have subscribed to different categories of interest that your content fits into. 

From there, people can share your content on their channels and increase brand awareness.

9. Spitche

Spitche allows you to tap into the potential of your current customers and audiences. 

It’s a type of customer loyalty platform that will allow you to create rewards for your customers when they help to distribute your content and bring more traffic to your website or social channels. 

With the help of Spitche, you can build out a dedicated content distribution network that is committed to your brand, products, and services.

10. Agorapulse

Agorapulse is a social media planning tool that helps generate conversions and traffic for your website. 

It monitors the activity on your social channels and then uses that information to optimize the content and performance of your social media accounts. 

It will recommend things like the best time to post based on the activity in your account, making it easier to find your audiences when it comes time to promote new content.

11. StoryChief

If you are looking for a great all-in-one content distribution tool, then StoryChief might be the best option for your brand.

StoryChief allows you to create and launch content across many different platforms, including social media, news articles, blogs, and more. 

Once you have content created, StoryChief will automatically promote and post your content to any linked platforms like your website or social networks. 

It even offers SEO tools to help you make sure your content is optimized for search engines.

12. ConvertKit

Email marketing remains a great way to distribute content that is inexpensive and drives high conversions. 

ConvertKit helps you utilize email marketing to the fullest. You can create assets like landing pages and sign-up forms quickly and then integrate those links into your emails. 

It’s a great option for those who aren’t familiar with how to code but still want to create great email value for customers.

13. Medium

If you just want a straightforward content-sharing platform, then Medium might be the best option for your needs.

Medium has a large audience of over 60 million monthly readers and an extensive list of categories and topics that you can tag your content with. 

It even provides helpful reader statistics so you can understand how well your content is performing and give you an idea of where you can improve.

14. Zest

If you are a marketing agency or have an interest in sharing or reading articles about marketing, then Zest is a great free content distribution platform. 

Zest will provide readers with a carefully curated list of different marketing content topics, which can be great for your brand. 

And it’s easy for users to install, as it is a simple Google Chrome extension that connects to a user’s LinkedIn account.

15. Slideshare

Speaking of LinkedIn, Slideshare is a free content distribution platform that is powered by LinkedIn. 

As the name might suggest, it uses a slideshow format that allows brands and businesses to share decks, presentations, infographics, documents, and more. 

This can make content easier for audiences to digest and allows you to harness your professional LinkedIn network. 

You can even create your slideshow on the platform and then share it on other channels.

16. Scoop.it

Scoop.it lets users create their own online magazines that feature content from topics that they have a preferred interest in. 

Users can add a wide variety of content like news articles, videos, images, and blog posts onto a board, then share that with their followers. 

You can engage with popular curators and encourage them to add your content to their online magazine and then distribute it to their audiences.

There’s nothing worse than great content that goes unread. 

If you find yourself struggling with channels of content distribution, then consider these free content distribution platforms. 

You can get your content in front of important audiences and get more traffic coming back to your website without needing to spend a fortune on paid ads and content promotion sites. 

Distributing your content is an important part of content marketing, but another important factor is making sure your content has enough backlinks. 

The post 16 Best Free Content Distribution Platforms for Your Brand appeared first on Right Marketing Insider.

Content continues to be your gateway to reach old and new customers, as well as attract a bigger audience and grow brand awareness.

You also have more choices than ever when it comes to distributing that content.

Yet, one platform, in particular, is highly beneficial for all of this, and that is LinkedIn.

While you may already be on LinkedIn, you may not be using it to its full potential when it comes to your marketing efforts.

Simply having a presence on the platform of professionals is not enough.

The social network offers unique ways to create and share content, reach broader audiences, and connect with those individuals who make the actual decisions for their companies or brands.

If you’ve not already included LinkedIn Content marketing in your strategy, you may just want to change that starting now.

Keep reading to know more!

Why Use LinkedIn for Content Marketing?

LinkedIn is a professional platform that differs from other social media offerings such as Facebook and Twitter. 

While those platforms can be beneficial to your marketing strategies, LinkedIn offers unique opportunities not found anywhere else.

Whether you are an individual, B2B, or B2C business, using LinkedIn for content marketing is beneficial for many reasons. Some of these include the following.

Exposure to LinkedIn’s Massive User Base

With access to LinkedIn’s user base of over 600 million, with approximately 250 million of those users active every month, you have the potential for exposure to a wider audience and the ability to generate more high-quality leads directly from your content.

Access to Decision-Makers

Since LinkedIn is a professional platform, large portions of the user base are decision drivers; those individuals tasked with making decisions for companies, corporations, and brands. As such, you have a higher possibility of gaining access to them.

Expansion of Your Reach

Publishing or sharing content on LinkedIn expands your reach, allowing you to connect with current customers or potential customers, as well as with their networks. 

Also, if using hashtags in your content, you can reach others who have an interest in what you offer, helping them find you more easily.

Increased Networking Opportunities

The structure of LinkedIn consists of connections and followers, increasing your networking capacity. You’ll be able to cultivate relationships with your followers and continue to do so with your connections.

When you post relevant and engaging content that directly speaks to your target audience, you increase your chances of sharing what you know with those not currently in your network also, enticing them to follow or connect more readily.

Potential to Drive More Traffic to Your Website

Traffic, especially to B2B websites, increases due to LinkedIn, so sharing content can cause users to navigate to your website to learn more about you and what you offer.

Provides a Way to Become a Thought Leader

Sharing content on LinkedIn provides an avenue for presenting and establishing yourself as a thought leader, building trust and authority along the way.

How to Build a LinkedIn Content Marketing Strategy

To build a specific LinkedIn content marketing strategy, start with the following five steps.

1. Set Specific Objectives

Before jumping in, spend time brainstorming and setting specific objectives for your LinkedIn content marketing. 

You don’t need to create too many, just enough to show what means the most to you or your organization and makes sense for reaching your marketing goals.

Is your main focus on increasing brand awareness, building trust and authority, gaining more high-quality leads, or boosting conversions by promoting your brand, services, or products?

Once you answer questions such as these, you can begin to develop a content strategy to help meet your chosen objectives.

2. Define Your Buyer Persona

Before posting anything on the social platform, first consider what audience or buyer persona your content will be for, then tailor all messaging for that specific group.

For instance, if your persona is financial professionals, you’ll want to select topics of interest to them specifically.

Another factor to also consider when it comes to your buyer persona is whether it consists of decision-makers or those in lower to mid-level positions who are often tasked with finding solutions to report to higher-ups.

By being as specific as possible when identifying your personas, you will be able to develop a targeted content strategy that gets results.

3. Identify the Best Content Types

Today you have various types of content you can share. 

Yet, you shouldn’t just assume that any of these will attract the attention of your target audience, especially when it comes to posting on LinkedIn.

The platform allows you to publish or share short updates, videos, documents, blog posts, interactive content, events, and even live sessions. 

Determine which of these speaks to your audience and focus on them in your content strategy.

4. Stay Away from Salesy Language

While underneath your marketing strategy is the desire to promote your brand, products, or services in the best possible way, that doesn’t mean you need to use salesy language and tactics when creating your content.

Consumers today dislike salesy content and prefer authenticity and genuineness from the brands they buy from.

For this reason, stick with utilizing inbound marketing techniques with the focus on informing, educating, inspiring, and engaging with consumers.

5. Include Hashtags

You may have the best content in the world, but if your target audience can’t find it, what good is it to your business or brand? 

To change this, include hashtags in all your content.

The purpose of LinkedIn hashtags is to categorize all content and help you reach your target audience as well as those who share similar interests.

Ways to Distribute Content on LinkedIn

LinkedIn offers users a variety of beneficial ways to distribute content. Determine which of these will benefit your LinkedIn Content Marketing strategy the most.

Create Individual Posts/Status Updates

One of the quickest ways to share content on LinkedIn is through individual posts referred to as status updates. Use words and sentences here that will grab the attention of your reader.

Examples of what to share include:

• Interesting updates and messages.
• Promotion of long-form content.
• Links to other articles, industry news sources, videos, and websites.
• Documents, such as checklists, infographics, or white papers.
• Mentions of other persons, news, or situations that may be beneficial to your connections.
• Event information.
• Excerpts of articles, white papers, etc.

For best results, avoid spamming, broaching sensitive topics, and forcing continual sales pitches and language when it comes to these status updates.

Share Video Content

Your posts on LinkedIn do not have to be all text-based. You can easily upload videos to share. 

To do so, simply go to your status box, click on the video icon, and upload the file. You can also add videos to your LinkedIn company page or profile.

Another option is live streaming with LinkedIn Live. With this feature, you can create a more interactive experience with your audience, including a Q&A session, in real-time.

These live video events can help you build stronger connections, drive higher engagement, and create a loyal community surrounding you or your brand.

Publish Long-Form Articles

LinkedIn makes it easy to create, publish, and share your own long-form articles on the platform through its integrated publishing feature.

Benefits of distributing your content this way include:

• Increased exposure to your target audience and beyond.
• Automatic notifications to connections every time you publish an article.
• Increases in the number of followers.
• A boost in engagement (likes, shares, mentions).

LinkedIn articles support different formats, including videos. As a bonus, LinkedIn articles are indexed by search engines, aiding in your overall SEO strategy.

Use LinkedIn Newsletters

You can also publish content monthly or even weekly in the form of a LinkedIn newsletter.

LinkedIn makes it easy to create your newsletter directly on its platform, and then you invite your connections and followers to subscribe.

You can easily create your newsletter on the platform and invite your connections and followers to subscribe.

Once they do subscribe, a notification is sent whenever you publish the newsletter. Once they navigate to it, they can interact by commenting or reacting.

This capability rolled out starting in December 2021 and will soon be available to all.

Wrap Up

LinkedIn is a powerful professional network platform, providing you with access to over 60 million users and offering ways to share and publish your content right there on its platform. 

Expand your reach, increase brand awareness, build a community of loyal followers, and much more when you focus on designing a LinkedIn Content marketing strategy that gets results.

The post The Benefits of Creating a LinkedIn Content Marketing Strategy appeared first on Right Marketing Insider.