Content marketing is booming, with content marketers creating more awesome content for their audience. But, with so much incredible content generated by other marketers, it can take time to know what content marketing trends you need to incorporate on your site.
The list below has some of the best content marketing tactics your business can adopt for the company’s betterment. Some of these will help you grow your audience, some will help you improve your email subscription rate, and then some will help you get more leads and conversions from your website.
1. Personalization
Personalization is a critical trend in content marketing. It’s more than just ensuring your site looks good on mobile devices or that your landing pages rank well in search engines. The goal is to make sure your content speaks directly to the needs of each visitor, creating a more personalized experience for each person who interacts with your brand online.
Here are some ways to incorporate personalization into your marketing strategy:
Create unique content for each audience segment. This might mean creating exceptional blog posts for different groups within your target market or developing separate email campaigns for different consumer segments. You can also use segmentation to create variations on landing pages that drive visitors down different paths depending on their interests.
Use social media tools like Facebook’s Custom Audiences and Twitter’s Tailored Audiences to reach people based on their past behavior with your brand (or other brands). This lets you send relevant promotional messages to people who’ve already shown an interest in what you’re selling without wasting money by sending ads to people who don’t want them.
2. Influencer Marketing
The rise of social media has made influencer marketing a popular choice for many businesses. Influencers are individuals who have a large following on social media and are often considered experts in their fields.
Using them can help reach new audiences and build brand awareness. However, it’s essential to use caution when working with influencers. Ensure they’re reputable and transparent about their brand relationships before working with them.
Here are some tips for using influencer marketing:
Identify your target audience. Find people with large followings that match your target demographic. They’ll be more likely to share your message with their followers if they believe it’s relevant to them.
Choose the right influencer: Only some influencers offer the same value when promoting your brand. You’ll want someone with a large social media following and credibility within your niche. For example, if you’re trying to sell fitness equipment online, finding someone featured in fitness magazines or blogs before hiring them as an influencer for your site would be best.
Ensure they’re willing: Some influencers may not be interested in working with brands. Others might only work with certain ones based on personal preferences and values. Make sure that they’re open to being paid by companies like yours before reaching out so
3. User-Generated Content
User-generated content is a huge trend that will continue growing in popularity. The idea behind UGC is to provide customers with an opportunity to share their experiences and opinions about your products and services. You can do this through social media channels, blogs, or even videos.
UGC is an excellent option if you’re looking for ways to get more people talking about your business. It’s also a great way to gather feedback from current customers about what they like about your business and what needs improvement.
It’s important to note that you don’t want to create an open forum where anyone can write anything they want. You should still have a quality control system so that only valuable content gets published on your site or social media pages.
4. Podcasts
Podcasts are a great way to break through the noise and engage with your audience uniquely. The best part about podcasts is that your audience can consume them anytime and place. This means your audience is more likely to listen because they don’t need to block time to sit down and watch or read content from you.
Here are trends that you can use to grow your podcast audience and build your brand:
- Create a podcast network
- Host live events (and record them)
- Partner with other podcasts or influencers
- Use voice search
- Give away free episodes or sponsored content as part of your strategy (or both)
- Use social media platforms like Facebook Messenger and Instagram Stories that allow users to record and share audio directly from their mobile devices.
- Experiment with formats like monologues and interviews or playlists featuring music you like (especially if your brand is related to music).
5. Visual Content
Visual content is the most popular type of content, with about 80 percent of marketers using it. It can be anything from photos to videos and infographics. These types of content emotionally impact viewers, making them more likely to be shared.
The best way to implement visual content is by creating a blog post or newsletter with photos and videos. They should, in turn, link to your other visual content, such as infographics and other resources.
Videos are also becoming more popular for marketing purposes because they can help you tell stories about your brand. Like with blog posts, you can link back to your website or social media pages in the description area of your video. This way, people can find out more about you or purchase something immediately if it’s relevant.
In addition to creating original visual content, you should consider repurposing existing content by turning it into a video or infographic. This will help increase the reach of your existing content while also saving time and money since it doesn’t take much effort.
Let Your Bussiness Shine!
In today’s online world, where articles, blogs, and other forms of content are vying for readers’ attention, you need to be smart about how you market your business. Content marketing is an excellent way to do so. Its popularity will only rise as the years pass. So if your company needs to stay competitive, you should consider the above.
