YouTube attracts one billion views each month. This reason should be more than enough for you to get up and give some thought about presenting your case to your customers on YouTube, if you already haven’t. Even if you can boast of having a presence on YouTube, have you been doing it successfully and treating YouTube as a social network as you should? How many subscribers do you have? How engaged are your audience? Are your videos interactive and do your customers connect with you via YouTube?These are the questions that the author, Jason G. Miles, raises and answers in YouTube Marketing Power. The author shares his own experience and success on YouTube throughout the book. He explains how they came over specific hurdles and what worked for them on YouTube.Jason G. Miles is the co-founder of Liberty Jane Clothing, an online retail business he started with his wife. They have over 7,000 subscribers to their YouTube channel, and have clocked over 1.3 million video views. He also author and coauthor of multiple books relating to Pinterest, Instagram, and other marketing topics.
YouTube Marketing Power: How to Use Video to Find More Prospects, Launch Your Products, and Reach a Massive Audience
Paperback: 240 pages
Publisher: McGraw-Hill; 1 edition (December 10, 2013)
In chapter 2, 24 Benefits of YouTube, the author discusses the various ways posting videos on YouTube can help your business: from generating additional traffic to establishing your brand and gain trust. People have specific interests and access information for specific reasons. The video content you create must satisfy these reasons. In There Are Only Two Reasons People Will Watch Your Video, the author talks to you about the basic types of videos that you can create for your audience. He also shares tips about how to make the videos attractive to the audience.
Many of us are camera shy and will be more than happy to be off the camera. What’s the solution? Find some A Type personality who loves to be on the screen. Alternatively, you can choose a different way of creating videos for your business. Defining Your Style shares all the options that you have to wow your audiences without getting on the screen. The rest of the chapters in Part 2 talk about video formats, editing tips, and other important technical considerations while creating videos for YouTube visitors.
Producing videos alone doesn’t do it. You need to set up your account correctly and brand your channel to gain most out of your efforts. Part 3, The Successful Setup, walks you through the entire process of creating a YouTube channel and uploading your videos.
The first impression most of us get of YouTube is that it is just another video sharing site. The author warns against this bias, and stresses that you need to see YouTube as a social network that it is. If you haven’t looked into this lucrative communication medium yet, it is time to jump into it.
YouTube Marketing Power promises to inform you on the benefits in video production. The author touches on all the important portions of using YouTube for business as he explains the technicalities of video production and exploiting YouTube as a social network. Although revenue from videos ma not be your direct source of income, the author shares how you can monetize your YouTube channel and perhaps get your investment in video production back from YouTube.