Facebook is without doubt the most wide and demographically plural social media network. With 328 thousand likes per minute, you can imagine the number of people that are on Facebook at any given moment. No wonder, Facebook advertising has become one of the most important networks for eWOM and traditional digital advertising in sidebar. Facebook’s Newsfeed advertising option integrates your ads at just the right places and makes sure that the user sees them.
But anything this powerful comes with a plethora of options and needs strategy to reach your target customer among billions of users. The Ultimate Guide to Facebook Advertising is the perfect guide to start if you are unaware of the commercial benefits of Facebook. Perry Marshall, Keith Krance, and Thomas Meloche team up to bring this updated second edition of Facebook advertising to help you get the most from your money and effort on Facebook. Perry Marshall is one of the most-quoted authors on Google Adwords and has helped thousands to make the right digital advertising decisions. Keith Krance helps business owners and entrepreneurs get traffic from social media marketing and is the president of Dominate Web Media. Thomas Meloche has more than 25 years of experience in building software products and is founder and president of Procuit Inc. in Ann Arbor, MI.
Author: Perry Marshall, Keith Krance, Thomas Meloche
Publisher: Entrepreneur Press; Second Edition (November 1, 2014)
Pages: 268 pages
ISBN-10: 1599185466, 978-1599185460
Facebook is a living beast that changes its shape and behavior every day. In the new edition, the authors bring you up to speed to the latest changes and explain how to advertise with Facebook in the same amazing detail.
The book is meant for both mid-level users and users who haven’t thought of using Facebook for advertising before. It is perfect for new users because the authors take a structured and step-by-step approach to advertising on Facebook. If you have any doubts about the value of using Facebook, the initial chapters answer some fundamental questions where the authors talk about whether Facebook is the best tool for your products and services.
Digital advertising like all other involves thinking on many different parameters. The visuals, the copy, and the placement are the most obvious. If you do not have much experience in this, you will love to read what authors say about each of these aspects of digital advertising.
Facebook advertising, however, is much more complicated than this as it allows you to customize who sees your ad with its powerful demographic tool selection. Using the tool is tricky because you need to strike a balance between target audience breadth and still ensure that they would be interested in your business. Advertising with Facebook compared to traditional forms is further complicated by the bidding algorithm and the choices that you have in configuring your advertising campaign. If CPC, CPM, and Bid are the terms that make you run away from online advertising, you will learn a lot from the authors as they explain what all if this means and how to specifically apply these concepts in the context of Facebook.
But Facebook is not the only thing that the authors talk of. The authors go above and beyond the step-by-step guide to using the Facebook interface. You will first learn about the differences in marketing and marketing with Facebook. The authors will then explain how to create the copy and visuals for your Ad and then discuss the finer points of creating a good landing page.
In my opinion, if you are planning to run a Facebook campaign or thinking of finally starting a Facebook business page, you must read through this comprehensive guide as the little things the authors talk about apply to much more than just Facebook Advertising. Definitely a volume every business owner must have on their bookshelf.