In How to Be a Power Connector, Judy Robinett says talented is good, genius is great, but the secret of success is being connected. Knowing the right people is more important than what you can do. Luck is being in the right place at the right time. And being in the right place and talking to right people at a critical time is possible when you have powerful connections that can help you.In How to Be a Power Connector, the author aims to convince you that connections are the cornerstone of success. She intends to help you think strategically and form relationships with high-value individuals. She discusses how you should nurture these important relationships and become a problem-solver in your network. She believes that to get anything out of your network, you need to add credit consistently and earn your network’s trust. At the same time, she warns you that a relationship is not like a bank account where you can withdraw as much as you deposited. Judy Robinett has been a business leader for more than 30 years. She has served various public and private Fortune 500 companies in management positions and been on the advisory board of venture capitals firms.
How to Be a Power Connector: The 5+50+100 Rule for Turning Your Business Network into Profits
Pages: 240 pages Publisher: McGraw-Hill
Date: 1 edition (May 23, 2014)
In Chapter 1, The power of High-Value, Strategic Connections, the author points out that the problem is not that people have too few connections. Social media has taken care of that, and everyone has a long list of connections, friends, and followers. The most important and difficult part for business people is to think strategically about what connections they need to have. Connections that will help them further their careers and expand their business.
Whom you know is important, but the true value of any relationship lies in the people they know. Chapter 2, Friends, Allies, and Power Connectors, discusses the true value of relationships. The author stresses that both close relationships and your second and third degree connections are equally important.
Connections are important and your key connections will catapult you to a higher orbit. But how do you identify these connections? How do you know where to find these power connectors? Chapter 4, The Right Ecosystems Will Determine Your Success, helps you understand where to look for these important connections and how to reach them.
Getting connected or introduced is only the beginning, the devil is in the management of these connections. In chapters 6 to 8, the author helps you step-by-step to build a network and relationships that will help you reach your goals. The author does not just tell you what you need to do. She instructs you on how to engage people, strike conversations, and begin strategic relationships anywhere with that first conversation.
Social media and conferences are the center of activity and you meet most of your connections in one of these places. These online tools are rapid enablers which can help you increase your network and connect with the right people or provide your connection with right introduction to help them and become a power connector yourself. Chapter 10, Power Connecting Strategies for Social Media and Conferences, guides you in building a productive network on these social media sites and in real life. The author elaborates about each network and advises about how you can use each network to widen your power circles.
The author draws heavily on her vast experience in international business and cites examples from real life as well as different publications. She uses first person narration in an easy flowing style and you almost feel that you are sitting in a room listening to her.
Connections and networking have become a buzzword with the advent of social networks, but social networking was never absent. The book introduces you to this fundamental skill and drives home the point that your success depends equally on the people you know as much as your skills and abilities. The book is an excellent resource for anyone who doesn’t understand or is not adept at the art of networking.
If you think you are not made for networking, the author explains why it is necessary to make an effort and how you too can overcome your inhibitions and build a thriving network to advance your career and help others.