Reaching the right audience is key to a successful marketing campaign. And reaching out to online influencers has become as important as getting on the Front Page of a newspaper. Thousands of Press Releases are written and published each day. Some of these are picked up by newspapers and journalists, and a few more by online publications that are more of a catch-all web sites. Most of these press releases and announcements are, however, lost in the press release deluge and never really reach the right audience.
With information bombarded at consumers through every possible channel and every possible interface, getting the information at the right time to right people has never been a more severe challenge. Bloggers who write about a specific subject and have blogs that talk to a specific audience are one of the best ways to reach the target audience.
Most of the visitors visiting a niche blog, trust what the bloggers have to say and value their opinion.
Moreover, a niche blog with consistent topic and the right kind of keyword cloud helps SEO. These niche blogs are more likely to attract new users interested in a specific topic. Micro-moments are becoming the most important thing in shopping behavior. Reaching the shopper in the store, who is looking for that final piece of information to make a decision, can be the difference between acquiring a new customer and losing one. Sharing discount announcements, new and improved products, or an entirely new product through these niche blogs that focus on a specific topic can help brands reach the right audience.
IndiPR.com, a new service by the IndiBlogger platform, fills this all important gap between brands and bloggers. Finding the right influencers takes lots of analysis and hard work. IndiPR.com, with its Automated Influencer Targeting Engine – A.I.T.E. – takes out all the hard work out of the equation. The targeting system looks at various internal and external factors and ranking variables to shortlist the right bloggers and connects them with the brand.
Founder and CEO of IndiBlogger, Renie Ravin, says this as a win-win situation for brands and bloggers. The brand gets to reach a targeted audience and bloggers get to keep their readers informed of what’s new in their area of interest.
As IndiPR scales up, bloggers can expect to get invites for launch events and sponsored content opportunities for their blog. Co-Founder and Director of Marketing, Anoop Johnson adds that with a budget of just USD150, any business, entrepreneur, or professional can tap into this rich pool of influencers and get talked about on various contextual blogs.
The automated system ensures that only blogs that are connected to the subject are selected for the specific assignment. With this feature brands don’t need to put in a lot of time, or depend on the judgments of the intermediaries to make that decision for them. IndiPR seems to be a promising solution for brands that want to boost their outreach in the digital world and connect directly with their potential customers.