Getting your readers’ attention is key to increasing your blog traffic and maintaining a healthy Bounce Rate. So how do you capture the fleeting glances of your readers and let them know of your latest epic post, new service, or product. Perhaps you are running a new campaign and want to tell your readers about the amazing opportunity that you are offering.
Growing your blog and inviting more readers is a tough task. With reducing attention spans holding your readers and getting them to stay on your blog is getting increasingly tougher. To keep them interested in your blog, you must find new ways to engage your reader on and off your blog. Try some of these if you haven’t already, and improve your blog’s bounce rate.
1. Add your post to Twitter DM
Anyone with more than 2000 active Twitter followers knows how difficult it is to get your latest epic post to your followers. New followers then are a good source for inviting new blog visitors.
There are various Twitter services like CrowdFire that allow you to automatically send a direct message to your new followers. With every new post you publish, draft a new DM with link to this post and invite your new Twitter followers to visit your blog.
2. Use your Hello Bar to Direct the Readers
I have used Hello bar for some time with good success in capturing email of new blog subscribers. But that is not the only way to you can use this fabulous tool.
If you have optimized your post for search engines and your blog’s main source of traffic are the Search engines, it is safe to assume that the visitors will land on one of the posts. These readers may not see your latest post.
Use Hello bar to invite and direct your blog visitors to your latest post or an epic post that you want to highlight. This will get you more exposure for your new post and also improve your blog’s Bounce Rate.
3. Pin Your Post
Most people will invariably check your profile when you engage them with a Tweet, Like, or whatever way the social media network works. Most of the social media networks offer a way to put a post at the top like your blog, which has a sticky post option.
Make sure you use this feature well. Add your latest post to the top of your social media accounts and then engage new and old connections to get their attention and get your latest post in front of them.
4. Use Pop-Ups on Your Web Site
Pop-ups can be annoying, but they are on of the best ways to get your readers’ attention. Many successful bloggers like Neil Patel use pop-ups to suggest new posts and related posts to their blog visitors.
You have various pop tools like PopUp Domination that help you target the readers in a contextual way. You can show the pop-ups to your readers based on the information they are looking at currently, or based on their entry and exit from your website.
Most readers visit your blog by way of search engines and social networks by clicking a link to a specific post. Displaying a pop-up to these readers with your latest post can help you get more readers to your new post and also increase the chances of getting the new post shared on the social networks.
5. LinkedIn Cover Post
Linkedin updates are very much like any other social updates on Facebook or Twitter.The chances of your connections noticing your update are quite slim.
But with LinkedIn posts, you can get your followers’ attention in a much better way. Each post you publish on LinkedIn appears in the notifications section of your followers and stays there until the connection either views your post or dismisses the alert.
Write a cover post for your epic post and publish this post on LinkedIn. You can use this post to notify your connections of your new blog post and direct them to your blog.
What are some of the new methods of capturing readers’ attention that you have used in the last year and how did they help you increase your blog traffic?