Free Twitter Monitoring Tools for Business
Our earlier post discussed how important it is to monitor your Twitter business accounts. It is great if you get on the right track the first time. However, very few are lucky enough to hit the bulls-eye in their first attempt. You need continuous feedback to fine tune your activity on Twitter and stay on course.
Twitter offers a lot of data that can be useful to your business. However, that data must available in the right format to be useful. The most common reason to be on Twitter for businesses is to:
Gain Followers and increase brand recognition
Drive Traffic to your website
Be available for your customers
To achieve these goals you must be equipped with the right Twitter monitoring tools. Tools that can not only help you manage your messages, but also help you monitor your activity and responses from your followers.
Free twitter Monitoring Tools
There are tons of posts on different Twitter monitoring tools and what they offer. Our focus is on twitter observation tools that are free and offer the best features to help you monitor your Twitter activity.
HootSuite and SocialOomph
HootSuite and SocialOomph are good for monitoring response to the links that you share. With these tools, you can monitor the number of links that you tweeted and which of those links were clicked by your followers. This information is very useful when you are running a campaign and want your followers to land on a specific web page. The tools also help you monitor keywords and hashtags on twitter so that you can respond to your brand name immediately and instantly douse any fires.
Tweetcaster is still in Beta and operational mainly on a mobile platforms. The tool does not provide statistics on links you share, but it gives you features to target influencers in your list and in your industry. Other than that the tool also enables you to drill down into your followers profile and find influencers two degrees away from your list. Overall, this tool has some interesting features offered for free.
As you can see in the table above, no Twitter monitoring tool offers all the features for free. In addition to these tools, you can use Tweetreach to monitor impact of one specific tweet. All you have to do is enter the title of your post or page and the tool will generate a report showing the number of Twitter accounts reached, top tweeters and engagement with the tweet.
What tools have you tried to monitor your activity on Twitter and other social media networks?