Blogging is a crucial component of any content marketing strategy. It establishes your expertise, builds online visibility and conveys your voice to your target audience.
What you need is a holistic blogging strategy that will align with your content strategy and sales and marketing goals, and build value for your brand.
Collaboration and information sharing are the new mantra. You can no longer get away with saying ‘Our product is better than their’s’. Your customers will want to know why. And how. And saying that it’s a ‘secret formula’ or ‘high tech’ won’t cut it.
We have a well defined process to handle all your blogging needs. And everything is customized to suit your needs.
A well designed business blog informs and educates people. And sometimes also entertains them. You need to talk about your area of expertise, any fringe areas, news in your field, what others say about your field, and then say something about your products. You can talk about your business, how you built it, why you built it, your employees, what drives you, what differentiates you from the competition – you get the idea. Your target customers will gradually understand the depth and breadth of your knowledge, and start listening to you! And that’s when you have built a contact for life.
At RightMix Technologies, we offer something for every small business owner. We have carefully designed our plans to meet your needs, no matter how new or established your business is. We are a team of highly skilled communicators with a background in various fields such as engineering, technology, business administration, management, finance, manufacturing, computer aided design, healthcare, networking, telecommunications, software development, marketing, digital publishing etc. to name a few.
We have probably dealt with some aspect of your business before. If not, we strongly believe in research. We write content that is tailored to your target audience, and perfect for your niche.
Frequently Asked Questions about Business Blogging Service
Blogging for business is a rage, but do I really need a blog?
If you think that people search on the Internet for products or services you provide, you need a blog.
A website alone is good. However, an overwhelming number of users browse the Internet to find information. An updated blog can get you leads from all the search queries associated to your business.
Why do I need a blog?
A blog gives you many advantages. It keeps your website updated and thus helps it rank better on the search engine results pages.
Are you a Native English speaker?
Let’s address the elephant in the room. No, we were not born in an English speaking household. But the first alphabet we learned was A, B, C. We studied in Catholic schools and later studied complex subjects like engineering, management and graduate level technical communication!
We have exemplary English language skills and have advanced degrees from the US and a combined experience of almost 25 years.
At a (sad) time when people cannot distinguish between plural and apostrophe (regardless of whether they are Native English speakers or not), we will let our work speak for itself.
Will the blog posts be customized?
All the content we create including blog posts is customized to our client’s target market and needs.
Will the blog post be unique?
We create 100% original content. We believe in building a lifelong relationship with our clients and understand that if we lose credibility, we lose your trust. You can run our content with CopyScape to check if it is copied from elsewhere.
Is your content Keyword optimized?
Yes. Keyword optimization is much more than stuffing the content with repetitive words. We will discuss your business needs and create blog posts that build a targeted word cloud.
Should I start a blog on my site, or should I just start one on blogger.com, wordpress.com or one of the others?
If you have a website, starting a blog on one of the free platforms will not help in boosting your main website up in the search engines. Integrating a blog with your existing website will help create seamless brand identity on the Internet.
What about social media? People tell me I need to do that, too.
Social media is an essential part of digital marketing. Your blog will become the content source that you can use to increase engagement across various social media networks. We provide various social media services tailored for your needs.
Our current blog is maintained by staff and has only product related content. Wouldn’t it be weird to add other content?
Product related content is good. But you also want to establish a long-term relationship with your customers. Other content related to your core industry projects you as a leader and also as a trusted friend.
Will I own all the rights to the blog posts you write for me?
The blog posts is what is referred to as ‘Work for Hire.’ Everything we create for you belongs to you. We can’t and will not use any of the posts for any other clients.
Shouldn’t I be the author my own blog posts?
You are the author of your blog posts. We write on the topics you suggest according to your needs and the information that you want to cover in the post. Everything in the post is thought out by you. We just craft the words to flesh out the content.
Do I have control over the links you include in my posts?
We link to content written and discussed on authority sites only. The content we link to is either written by an expert in the field or is hosted on a well-known and accepted website.
You too can give us a list if you want to avoid any links to your competitors or any other specific websites.
How should we attribute the posts you write on our blog?
The post we write for you is your property. You can use your name or any of your staff member’s name as the author of the post. If the content is in our area of expertise, you can also use our name as the author if that suits you.
What if I’m not happy about the post?
We have an acceptance cycle where you will get to suggest changes. We will go through 2-3 rounds of revisions until you are satisfied. It is assumed that the scope will not change and also the effort in the changes will not exceed the initial effort for the job. We are flexible on this because we want you to be satisfied.
Is the cost of images included?
Cost of any screenshots required to explain the topic is included. We will use free and other Creative Commons license images based on your permission. Images and photos that are used without attribution to the original creator will be charged at the source price.
What is the Post word limit?
Posts will be as long as it is needed to cover the post topic. The standard slabs for the post sizes are 500 words, 1000 words, and epic posts that can be anywhere around 2000 words and above.
Is there an editing cycle?
You get to review all the posts and request changes before your accept the post. We strive to fulfill your custom requirements and will make the required edits to your satisfaction.
Where can I see examples of your writing?
Our writing has appeared on various blogs and sites such as Monster, Yahoo Small Business Advisor, Lenovo, Toshiba and so on. Most of our other clients prefer to stay anonymous and we respect their need. All the content on our company blog is also a good example of our writing.
If you want examples for a specific niche, just ask!
How do I pay for the posts?
We accept payments via PayPal which can be easily linked to your credit or debit card.
Can I pay you based on your post’s performance?
We put considerable effort in the whole process of delivering content to you. There will always be a base charge associated with this service. We can consider an incentive structure based on post performance if discussed at the time of contract.
We will not, however, accept work that offers no immediate compensation.
Is there a minimum post contract?
There is no contract. You can contact us for just one post. However, we have special rates for quarterly plans and above.
Where are you located? What if I am not in the same city or country?
We are located in the Western Indian city of Pune. All communication and delivery is handled via the Internet. We have worked with several clients in the US, UK, Europe, Australia etc.
What if I am in Pune and want to see you face to face?
A meeting can be arranged but is not necessary. We follow a Lean process and any activity that adds cost without adding value is avoided. We recommend using technology in the form of Skype, Google Hangouts, email etc. to communicate.
Still have questions about our business blogging service? Don’t hesitate to ask!