Small business owners and solopreneurs can gain a lot from content curation
. It is less resource intensive and has the potential to give almost the same results as a business blog
. However, it can increase your website’s visibility only if the content you curate is available on your website.
Business blogs can help you reach your customers and help you share product information and tips. You can also help your readers by sharing information that is important to them and helps them do their job. However, seeding a business blog is a full-time activity. Content curation can help you share useful information with less effort and give similar results.
How does Content Curation Help
Content curation can help you retain your website visitors and gain new customers. For example if you are a realtor, you may primarily blog about the local real estate market, interest rate offers, and the price fluctuation. A potential customer looking for this information will also be interested in decorating the house and perhaps in landscaping, which you can curate from other sources.This information can be useful to your potential customers looking to buy a house.
Additionally, people searching for home decoration and landscaping information can land on your website because of this content. These accidental visitors may also be planning to buy a house in the near future and discover your services.
How Does It Work
MyCurator created by TargetInfo is a plugin that can solve your content problems and help you populate your blog early on. MyCurator can also help you get articles that are not directly related to your core business, but might be interesting to your potential customers.
MyCurator can help you get this content legally from other bloggers. When you source and display content through MyCurator, the article’s source is properly attributed to its original author. Moreover, only an excerpt of the content is visible on your blog and the reader is taken to the original website for the entire article. This way, you get the content you need to supplement your blog and inbound marketing effort without stressing too much over creating original content everyday.
What’s more, it is free for an individual account for two topics!
Install the MyCurator plugin and their documentation and training videos will walk you through the entire process. To begin, after you install the WordPress plugin, you must create an account to get your API Key for the plugin to work. You need to add this API key to your WordPress blog before you can begin adding topics and setting up MyCurator.
The Options page of the MyCurator plugin helps you define things such as how frequently you want the plugin to look for fresh content. The Curation options help you define the way you wish to handle the posts that come through MyCurator.
Make sure that you do not select the ‘Show full Article Text in Single Post Page?’ unless you have direct permission to publish the entire post from the feed owner and author of the post.
With the Format options, you can specify how you wish to deal with attribution to the original website and the author. The Admin tab helps you define if you want to add comments to the post you have included through MyCurator page, the user account you want to use, and some other administrative options. Adding comments or overview can add value for your users. This is similar to the comments that you add on other blogs or on LinkedIn groups.
MyCurator is an Artificial Intelligence based system and evolves as you train it. For example, once you start getting suggestions from MyCurator for a topic, you can select what is suitable and discard others. The plugin will update the topics that match your historic actions.
But before that happens, you need to define a topic. If I choose to adhere to my earlier approach, a topic related to company registration and social networks that I do not blog about will be interesting to my audience. At the same time, people looking to register a company will want a website and generate social media buzz for themselves. So I will add company registration as a topic here. The New Topic page helps you define your topic, add specific search keywords, assign category, tags, among other things.
As you can see from the above image, I still need to add sources that MyCurator will look up to get relevant posts. To add sources, you can create a new category in the Links Section of your WordPress menu, and add websites you know have articles relevant to your subject. MyCurator also provides multiple utilities and tools that you can use to add websites to your topic source pool.
The easiest way to add sources is to add Twitter keywords, Twitter users, or keywords for Google News feed to populate your MyCurator feed. You can then add RSS feeds from the blogs you think provide good information.
What you Get
The big question, what do you get out of all this effort? Well, to begin with you will get a bunch of results, something similar to a Google Search or Twitter Search. That is because your MyCurator is still young and needs to learn your likes and dislikes.
Basically, the results are only as good as the source pool. Your true effort is adding good sources to your content pool so that the time you put in to train the plugin is minimal. Otherwise, it’s just garbage In –> garbage Out!
Based on your sources and your keyword use, your training page will be populated with a number of posts, which looks something like the image below.
You can then mark them as useful or not useful. These selections will train the plugin and eventually you will see only relevant posts.
Content curation is a valuable tool for any small business owner. Especially one who is short on time and pulled in different directions. I have tried to demonstrate how you can easily implement content curation on your own blog and hope you are excited enough to try it out.
There are several paid plugins that are popular for auto blogging. And there are also some good paid curation tools out there. We will be taking a look at some of them in our upcoming posts. Meanwhile, remember to give credit to original authors and keep their links intact.