RightMixTech celebrates three years this coming week (yay!) and it has been a great ride. We have focused a lot on creating an online brand and producing valuable content. I think it is safe to say that this blog has its share of staunch supporters.
We have always served a global customer base, with a wide array of services. This made it difficult to make a dent in any particular area. Being a startup, sweat equity was pretty much all we had so we have truly focused only on inbound marketing so far.
So anyway, to cut to the chase, it is only recently that I was able to attend a few bloggers’ events locally. Pune definitely comes after big metros like Bangalore, Delhi and Mumbai where big blogger bashes are concerned (hint). But I have attended a few events from different brands over the course of the past year.
I recently attended a blogger meet organized by Phoenix Market City, and an exclusive preview event of the GenX Nano by Tata Motors. I have blogged about these on my food and lifestyle blog.
As a full time blogger, I rarely interact with crowds on a day to day basis. Most of my interactions are on social media or email, in short, virtual. So coming across a whole bunch of people is a bit new. Especially so when they are different types of bloggers.
In my native language Marathi, we have a saying, ‘Vyakti Titkya Prakruti’. It means, every person is different and exhibits different traits. And it couldn’t be truer in this context.
Here are some observations I made. Seems like human nature is the same whatever the profession.
1. Some people are genuinely pleased to meet you and they express it
I interact with a lot of peers across social media. Every blogger has an online persona. Meeting in person is so different.
A tiny profile photo or tons of writing cannot do justice to the actual person.
I met people who I had engaged with online and who were happy to meet in person. This definitely created a warm and fuzzy feeling in my heart.
I met some people for the first time but we still hit it off.
When you experience points 2 to 5, always come back to 1.
2. Some are taciturn and could care less about you
Every person has their own agenda, especially true at these events. Some people are focused on taking photos or recording videos, or just absorbing the event. They don’t like to be disturbed. They are there for a certain purpose and they don’t want to engage with anyone.
Either they are shy or they think mingling is a waste of time.
I think it is best to just say hello to such people and leave them alone.
3. Some try to grab attention in any way by pulling stunts
Bloggers have their share of Type A personalities. After all, baring your heart and soul to the world is not for the meek.
There will be some folks who are full of themselves. They will talk themselves up, or demand special treatment. They will resort to different devices like cussing all the time or dressing inappropriately.
It is all part of the package.
The time frame is too short to know if this behavior is contrived, or ‘that ‘s just the way they are’.
4. Some people know you but ignore you on purpose
There will be some bloggers you have come across online, either directly or indirectly. It is a case of they know you, you know they know you, and they know you know they know you, you know what I mean?
But they will still ignore you or bypass you as much as possible.
Ours is not to reason why. Apart from a polite hello and some niceties, it is best to leave them alone.
5. Some people are downright rude to your face for reasons you will never fathom
There will be some people who will exhibit baggage. Forget the ones who will feign ignorance. These people will be downright rude, even abrasive. Why? Once again, there is no way to fathom what drives people, so I think it is definitely best to steer clear of someone who doesn’t like you.
However tempting it is, you are not going to change someone’s bias in a few minutes.
The saving grace is, there will definitely be a bunch of people who will click with you. So yes, there is a silver lining to this cloud.
Blogger Events Takeaway
So what is the takeaway from these lessons and these events?
Virtual life is pseudo life to a large extent. There is a big difference between online Likes and RTs, and someone showing you some love in person.
Yes, Facebook only has a Like button, but real people can and will exhibit many different emotions.
I think it is plain old group dynamics and human nature, and you will encounter it regardless of how popular you are online.
Personally, I prefer the I am OK, You are OK philosophy. And of course, keeping an eye on the prize helps. Never forget why you are there. If it is a brand sponsored event, then maybe there is work to be done anyway.
So what do brands expect from bloggers?
Stay tuned as I will address this in my upcoming post. Meanwhile, I would love to hear about your experiences from blogger events.